I appear to be seeing fewer and fewer people wanging on about AI prompts, ChatGPT etc. Is its use waning? Or have I become immune to it?

I don’t know, but what I do know is that when I do hear of it, in a copywriting/writing sense, it’s rarely positive. I think (some) people are beginning to understand more how it works. In that, it can ONLY make copy from pre-existing copy. It can only write based on what is out there already. It’s not magic!

I was listening to a podcast the other day when the presenters asked AI (ChatGPT I think) to come up with the plot of a film based on key prompts. They were astoundingly shocked when the premise it came up with was a film they knew. NO SHIT I shouted at my iPad. But, it made me think about what people think/thought AI was.

I totally get that you don’t have to understand everything to use it, and good gosh I sure don’t. BUT, you kind of have to understand the basics of AI to be able to see what it can and can’t do.

Essentially it plucks words from what is out there already. So, similar to the podcast example above, if you ask it to write a novel it will be a mishmash of what is out there. It will NOT be a highly original never been tried before plot.

What AI isn’t – original.

What AI is – data mining.

If you want original words/copy written by a human for humans then make sure you hire a human copywriter who makes a song and dance about not using AI.

(This is me making a song and dance about not using AI)