by Deborah | Nov 20, 2023 | Communications, Crisis management, Language
I know it’s supposedly a very British thing, but I have honestly never had so many conversations about the weather, and up until extremely recently I don’t think I’d ever had a conversation with friends/family about what temperature we all have the thermostat on. Is...
by Deborah | Jul 20, 2022 | Behaviour, Communications, Content, Copywriting, Crisis management, Jargon, Language, PR, Tone of voice
The headlines today (20 July 2022) are quite shocking, though I can’t remember when they weren’t. Who remembers a slow news day huh? The London Fire Service dealt with the highest number of fires since the second World War. And locally, Greater Manchester fire service...
by Deborah | Aug 18, 2021 | Behaviour, Communications, Content, Copywriting, Crisis management, Jargon, Language, Perception
Did you hear the news? It’s all our fault, all of it. What is you say? The climate catastrophe that’s what. On 5th August the UN IPPC (which stands for Intergovernmental Panel on Climate Change) published their latest report which laid the blame for the climate...
by Deborah | May 19, 2021 | Communications, Ethics, Jargon, Language, Perception, Plain English, Tone of voice
What is your personal impact on the planet? Or that of your company? Any idea? Probably not. Whilst we are surrounded by messaging on climate change and stories of human-induced climate catastrophe in the form of news pieces, telly programmes and films, and awareness...
by Deborah | Dec 13, 2022 | Communications, Content, Copywriting, Social media
Right, I caved and tried out ChatGTP. They (everyone raving about it) are not wrong. I signed up. I logged in. I gave it this ‘write a blog post about Christmas, the cost of living crisis and why you need a copywriter’. It gave me this…(copied verbatim). Christmas is...