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Informed consent

Some months ago I heard about a company that places reps in maternity wards of some hospitals and said reps approach new mums offering up a bag full of freebies and a free bedside photo shoot. Say what? I was genuinely taken aback and assumed this was a new thing, but...

Letting art (copy) fly

TL;DR A good brief plus a good copywriter = great work I was half listening to Mumford and Sons being interviewed on Radio 2 the other night on Jo Whiley and Simon Mayo’s Drive Time and I had to fully listen when they started talking about the creative process and...

Bullshit sensitivity

I’ve seen leveraging twice this morning in a trade journal, a UK media related journal. Leverage is in the bullshit list no? It’s in mine. It doesn’t sound right and it doesn’t read right. Why utilise it when you could use a ton of other words? See what I did there....

All about tyops

I saw an online ad today for an upcoming event. A charity do, for a worthy cause, with a celeb host. The host’s name was spelled wrong. My finger hovered over telling them and quickly hovered away. “Don’t be that person” my inner pedant voice said. Experience tells me...

Rage against a machine

tl;dr Robots can’t write and apps that check your writing are shit. I caught a snippet of a piece on BBC Breakfast this morning (19 June) about two human debaters holding a debate against a machine. According to a journalist who was in the room* “the machine lacked...

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