# days
This month (September) national and international awareness days include sourdough, childhood cancer, Urology, Alzheimer's, Fun Fairs and International week of happiness at work. A real mixed bag wouldn’t you say? You all know the origins of #Bluemonday yes? If not,...
On the climate catastrophe – again
Did you hear the news? It’s all our fault, all of it. What is you say? The climate catastrophe that’s what. On 5th August the UN IPPC (which stands for Intergovernmental Panel on Climate Change) published their latest report which laid the blame for the climate...
On social media, and OFF
Ssh, don’t tell anyone, but I watched the last hour of the Euro 2020 final on Sunday. I switched it on at 10 pm to see if it had finished, purely as I wanted to go to bed, but only safe in the knowledge that I wouldn’t be woken up by screeches of joy, or the other. So...
Don’t pinkwash this Pride
it’s so important to be able to walk the talk and back up any Pride merch with real examples of what you as a business/brand are doing to support the cause, which may be financial, political, or social.
Clear comms on climate change
What is your personal impact on the planet? Or that of your company? Any idea? Probably not. Whilst we are surrounded by messaging on climate change and stories of human-induced climate catastrophe in the form of news pieces, telly programmes and films, and awareness...
Opening up; throwing (sh*t) down
We absolutely can change heavily entrenched behaviour – the last 12 months have proven that
Keep it simple stupid (KISS)
Some copywriters have a niche. Mine is plain English. That’s it. Some copywriters have a passion for certain sectors or topics. My passion is plain English. That’s it. Verbose copy is so difficult to read. It must be a nightmare to write! You have to keep re-reading...
Tackling stereotypes in marketing and comms
In the last week or so you may or may not have seen a ‘Stay home. Save lives.’ ad with images of the insides of four houses. It was rather swiftly pulled after many, many people pointed out the highly regressive images inside the four houses. One bloke sat on his...
Spotting email scams
Is the copy full of typos and/or written in clunky English? – probably scammers (though legitimate businesses do of course make occasional mistakes!)
The vaccine(s) and the comms challenges
Personally, I don’t think having misgivings and/or questions about a relatively new vaccine are baseless. It’s a massive exercise to get everyone on board and that means not just appealing to the anti-vaxxers.