Blog - it's dead good
Consistently inconsistent messaging
I’m not for one minute saying that plain English would have meant we are not in the mess we are in now. I am saying that people would have found it easier to stick to the rules if there was universal understanding of the rules. People can only follow what they understand.
No to the status quo
I’ve been having moments of optimism recently. I know! Strange times, unprecedented, yadda yadda, but also, we are now in a period of intense and rapid change. Once we are out of the other side of this, what will we keep hold of and what will we ditch? Who knows. But...
Stopping tossers and litterpricks
After endless months of limitations, lockdown has been (and continues to be) very slowly eased. With this comes more freedom and more choices - more open spaces re-opening, children’s play parks being un-padlocked (truly one of the saddest sights for me has been...
The end of the press briefings – why?
I was quite shocked yesterday (23rd June) when I read that the government would no longer be holding the daily 5 pm press briefings on coronavirus. I have found them hugely useful (plus irritating, exasperating and whole host of other emotions) right from the start,...
Nudge is not the enemy
Yes, we are still in the midst of a pandemic with a vile virus that will be around for some time. The death toll is staggering, but...but the changes in behaviour in the UK at least (I can only speak for the UK, as it’s where I live) have also been staggering. Right...
Stop the spread – of misinformation
I know I bang on about plain English, direct communications and making things simple but this situation we are in now – a global public health pandemic – reinforces this five hundredfold.
Tricky times – to email or not to email
We really are in unprecedented and utterly bewildering times. It’s fast-moving and there are people that need to be kept informed across the board about a whole host of issues – some, clearly more important than others.
Evolving language
A couple of days ago I read a piece about teachers banning slang in classrooms and jumped on a quote in the piece from linguistics expert Ian Cushing, a lecturer in education at Brunel University London who said, "There's no incorrect or correct way of using...
An interview with me
Why did you choose a career in copywriting and how did you get into it? I’ve worked in marketing and communications roles since graduating in 1992. I went freelance in 2010 in a partnership doing social media, PR, marketing and comms but over time I realised that...
Writing for humans
I write for humans. I always say this to anyone who asks, some that don't and basically anyone who will listen. This is why I'm thrilled to hear about BERT. BERT is not my marketing persona. It's not a fictional human I write for. BERT stands for Bidirectional Encoder...
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