Blog - it's dead good
Nudge is not the enemy
Yes, we are still in the midst of a pandemic with a vile virus that will be around for some time. The death toll is staggering, but...but the changes in behaviour in the UK at least (I can only speak for the UK, as it’s where I live) have also been staggering. Right...
Stop the spread – of misinformation
I know I bang on about plain English, direct communications and making things simple but this situation we are in now – a global public health pandemic – reinforces this five hundredfold.
Tricky times – to email or not to email
We really are in unprecedented and utterly bewildering times. It’s fast-moving and there are people that need to be kept informed across the board about a whole host of issues – some, clearly more important than others.
Evolving language
A couple of days ago I read a piece about teachers banning slang in classrooms and jumped on a quote in the piece from linguistics expert Ian Cushing, a lecturer in education at Brunel University London who said, "There's no incorrect or correct way of using...
An interview with me
Why did you choose a career in copywriting and how did you get into it? I’ve worked in marketing and communications roles since graduating in 1992. I went freelance in 2010 in a partnership doing social media, PR, marketing and comms but over time I realised that...
Writing for humans
I write for humans. I always say this to anyone who asks, some that don't and basically anyone who will listen. This is why I'm thrilled to hear about BERT. BERT is not my marketing persona. It's not a fictional human I write for. BERT stands for Bidirectional Encoder...
What holiday cottage owners should be including in their web copy and why
Here’s my take on what holiday cottage owners should be including in their web copy and why.
#grabbag – a competition to win a giant bag of crisps?
On Sunday (8 September) tweets started to appear using #grabbag. A competition to win a giant bag of crisps? Nope.
My thoughts on The Great Hack
Hands up if you’ve watched The Great Hack on Netflix? I wasn’t going to watch it as I felt I knew the bones of the story from following the revelations, in real-time, as they came to light on Twitter, and reading the many Guardian and Observer articles but I succumbed...
Communicating about mental health – inspired by #commschat
Unusually for me I joined in a Twitter chat last night (15 July). I say unusually as I’m quite strict about my working hours and my screen time, because I feel it’s important for my mental wellbeing and work/life balance. It was #commschat, a weekly Twitter chat on a...
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