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Helpful content on helpful content

The latest Google search update March 2024 - is aimed at tackling the issue of unoriginal content and rewarding/prioritising helpful, reliable, people-first content in search results. This is important for anyone with a website. I have wanged on about this forever...

Dead good one-liners

A well-crafted email footer from the RSPB the other week prompted me to think about the power of microcopy. It was on the thank you email for submitting my big garden birdwatch results – something I’ve been doing for years (and something which has now seemingly become...

Complex climate conversations

I know it’s supposedly a very British thing, but I have honestly never had so many conversations about the weather, and up until extremely recently I don’t think I’d ever had a conversation with friends/family about what temperature we all have the thermostat on. Is...

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I'm a dead good copywriter