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Blog - it's dead good

Letting art (copy) fly

TL;DR A good brief plus a good copywriter = great work I was half listening to Mumford and Sons being interviewed on Radio 2 the other night on Jo Whiley and Simon Mayo’s Drive Time and I had to fully listen when they started talking about the creative process and...

Bullshit sensitivity

I’ve seen leveraging twice this morning in a trade journal, a UK media related journal. Leverage is in the bullshit list no? It’s in mine. It doesn’t sound right and it doesn’t read right. Why utilise it when you could use a ton of other words? See what I did there....

All about tyops

I saw an online ad today for an upcoming event. A charity do, for a worthy cause, with a celeb host. The host’s name was spelled wrong. My finger hovered over telling them and quickly hovered away. “Don’t be that person” my inner pedant voice said. Experience tells me...

Rage against a machine

tl;dr Robots can’t write and apps that check your writing are shit. I caught a snippet of a piece on BBC Breakfast this morning (19 June) about two human debaters holding a debate against a machine. According to a journalist who was in the room* “the machine lacked...

Sad for journalism and our town – the end of the Oldham Chron

Deborah Wroe It was a desperately sad day for journalism and our town, and of course the 49 staff who lost their jobs, when the news broke on 31 August that The Oldham Chronicle had gone to print for the last time that day after an incredible 163 years and was now in...

Sexism in advertising

By Deborah Wroe The Advertising Standards Authority (ASA) has published a new report – Depictions, Perceptions and Harm – which provides an evidence-based case for stronger regulation of ads that feature stereotypical gender roles or characteristics which might be...

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