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The end of the press briefings – why?

I was quite shocked yesterday (23rd June) when I read that the government would no longer be holding the daily 5 pm press briefings on coronavirus. I have found them hugely useful (plus irritating, exasperating and whole host of other emotions) right from the start,...

An interview with me

I once went to an event where the late great Victoria Wood delivered her own version of “find a job you enjoy doing, and you will never have to work a day in your life”. It stayed with me.

Writing for humans

I write for humans. I always say this to anyone who asks, some that don't and basically anyone who will listen. This is why I'm thrilled to hear about BERT. BERT is not my marketing persona. It's not a fictional human I write for. BERT stands for Bidirectional Encoder...

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I'm a dead good copywriter