In what kind of world would a freelance copywriter be writing a blog entitled The Importance of Typos? In an increasingly AI-driven world. That’s what kind.
Sincerity and authenticity in copy
If you’ve ever had to get sign off on a press release from a non-communications leadership team, you have probably played strikeout bingo. The red pen has deleted many a ‘delighted’, ‘strength to strength’, and ‘game-changing’. There are many, many more, that give us...
AI = Death knell of typos, or does it?
Allegedly, the advent of AI means that there will no longer be such a thing as a typo. Yeeha. So, no more "genital reminders", “speak shorty”, “very busty” or wishing someone has a "lonely weekend" in work emails. AI spell-checkers are brilliant. Where a ‘normal’...
AI in the workplace (as at August 2025)
AI is everywhere. I suspect some organisations are caught off guard at the rapid growth and adoption of AI tools. You can’t ignore it. A total ban is possibly unworkable and somewhat naive; the same applies to a policy requiring approval for usage. A robust, but also...