Let’s remove barriers, point out the flaws and make sure we’re not writing, designing, marketing, PRing products or services that alienate from the off.
Pick’n’mix is not a strategy
So, two years on, and I can’t help but think we’re now in the most confusing time comms wise and there’s been some stiff competition this past 24 months.
The Twitter
I was most looking forward to David Baddiel’s (of 90s telly prog Fantasy Football, The England Men’s football anthem 3 lions, comedy stand up and Twitter power user fame) BBC2 documentary ‘Social Media, Anger and Us’ last night (13 December). It did not disappoint.
Green Claims Code
We hope it will give confidence to those businesses whose products are genuinely ‘green’ to provide consumers with the information they need to make informed decisions.”
Tackling Covid 19 misinformation – Go Viral
I am not a gamer. I am not a conspiracy theorist. I am not a spreader of falsehoods. I don’t even generally tend to click when I see something specifically clickbaity BUT I found this Go Viral Game fascinating, eye-opening and a bit scary. The home page says “GO...
# days
This month (September) national and international awareness days include sourdough, childhood cancer, Urology, Alzheimer's, Fun Fairs and International week of happiness at work. A real mixed bag wouldn’t you say? You all know the origins of #Bluemonday yes? If not,...
On the climate catastrophe – again
Did you hear the news? It’s all our fault, all of it. What is you say? The climate catastrophe that’s what. On 5th August the UN IPPC (which stands for Intergovernmental Panel on Climate Change) published their latest report which laid the blame for the climate...
Don’t pinkwash this Pride
it’s so important to be able to walk the talk and back up any Pride merch with real examples of what you as a business/brand are doing to support the cause, which may be financial, political, or social.
Opening up; throwing (sh*t) down
We absolutely can change heavily entrenched behaviour – the last 12 months have proven that
Tackling stereotypes in marketing and comms
In the last week or so you may or may not have seen a ‘Stay home. Save lives.’ ad with images of the insides of four houses. It was rather swiftly pulled after many, many people pointed out the highly regressive images inside the four houses. One bloke sat on his...