If your email inbox is anything like mine, (or FAR more likely, your spam/junk folder) it potentially contains the odd business email that reads like it was written by a bot. A generic opener along the lines of "I trust this email finds you well", or "I'm reaching out...
Plain English Website Audit – A how-to for clearer communication
I’m currently looking for a very specific service provider locally. I found a most excellent candidate via his most excellent website. It was written in plain English. It directly addressed my needs. I instantly knew he offered the services I needed. Unfortunately,...
Why did it take me so long to discover B Corps?
TL;DR
I thought I was doing my bit for the planet. And then I discovered B Corps—a game-changer for conscious consumers.
Cleaning up our streets?
If we can nudge behaviour on bottle returns, can we apply the same thinking elsewhere?
The greenwashing playbook
(Not a how-to but rather a please don’t) I unapologetically loathe fake grass/fake lawns. It is my personal view that not only do they look unsightly, but they are truly awful for the environment on many levels. Gardens should be mowed (or not), not hoovered. And they...
Accessible digital content – Alt text
Alt text, or alternative text, is a brief description of an image or other visual content that's read aloud by screen readers to help people with visual or cognitive disabilities understand the content. Alt text is an essential part of making digital content...
QR codes – why?
TL;DR I’m not saying don’t use QR (quick response) codes, I’m saying provide alternatives as well. Personally I’d put QR codes in the marketing box of tricks labelled ‘just because you can doesn’t mean you should’. So what are QR codes? They are like a square barcode...
Venn diagrams, the Euros and Jane McDonald
It IS important to know your audience
Sorry not sorry – The corporate apology
Us Brits are becoming globally renowned for failing to deliver sincere and effective corporate apologies.
Charitable words – Social media and organisational communication
Recognising the potential benefits and risks involved as well as having a well-thought-out social media strategy is essential