by Deborah | Nov 24, 2020 | Behaviour, Communications, Content, Copywriting, Crisis management, Customer service, Language, Perception, Tone of voice
I do like the phrase ‘reading the room’. Sometimes I can’t put my finger on why some words and phrases sound just perfect and others grate. What does reading the room mean though? And what does it mean to you? Reading the room to me is about understanding...
by Deborah | Oct 8, 2020 | Behaviour, Branding, Communications, Content, Copywriting, Crisis management, Customer service, Digital, Facebook, Perception, PR, Social media, Twitter
Does your business have a social media presence? How many people have access? Do you remember to revoke their access/change passwords when someone leaves? How much training have they had? Are your brand guidelines documented in an accessible and easy to read format?...
by Deborah | Sep 23, 2020 | Behaviour, Communications, Crisis management, Language, Plain English
I’m a plain English advocate, I always have been, but I’ve never felt so strongly about it until now. When I say now, I mean the last 6 months. The last 6 months of mixed messaging from the UK government in dealing with the coronavirus pandemic. I occasionally look...
by Deborah | Aug 26, 2020 | Behaviour, Ethics, Perception, PR
I’ve been having moments of optimism recently. I know! Strange times, unprecedented, yadda yadda, but also, we are now in a period of intense and rapid change. Once we are out of the other side of this, what will we keep hold of and what will we ditch? Who knows. But...
by Deborah | Jul 21, 2020 | Behaviour, Communications, Copywriting, Nudge theory
After endless months of limitations, lockdown has been (and continues to be) very slowly eased. With this comes more freedom and more choices – more open spaces re-opening, children’s play parks being un-padlocked (truly one of the saddest sights for me has been...
by Deborah | Jun 24, 2020 | Behaviour, Crisis management, PR
I was quite shocked yesterday (23rd June) when I read that the government would no longer be holding the daily 5 pm press briefings on coronavirus. I have found them hugely useful (plus irritating, exasperating and whole host of other emotions) right from the start,...
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