by Deborah | Mar 19, 2020 | Behaviour, Communications, Content, Copywriting, Crisis management, Customer service, Data, Digital, direct marketing, Language, Tone of voice
It’s enough trying to keep up to date with the news in these bewildering times, whilst also managing overwhelm, without the excessive comms from every Tom, Dick and Harry I’ve ever had contact with in a personal or work capacity in the past 10 years. Or so it seems....
by Deborah | Sep 9, 2019 | Behaviour, Communications, Content, Crisis management, Perception, Twitter
What do the words grab bag mean to you? My first thought is a giant bag of crisps or sweets placed by the till in a shop. Just me? On Sunday (8 September) tweets started to appear using #grabbag. A competition to win a giant bag of crisps? Nope. They were tweets from...
by Deborah | Aug 19, 2019 | Behaviour, Communications, Content, Crisis management, Data, Ethics, Facebook, Nudge theory, Social media
Hands up if you’ve watched The Great Hack on Netflix? I wasn’t going to watch it as I felt I knew the bones of the story from following the revelations, in real-time, as they came to light on Twitter, and reading the many Guardian and Observer articles but I succumbed...
by Deborah | Jul 16, 2019 | Behaviour, Communications, Content, Ethics, Language
Unusually for me I joined in a Twitter chat last night (15 July). I say unusually as I’m quite strict about my working hours and my screen time, because I feel it’s important for my mental wellbeing and work/life balance. It was #commschat, a weekly Twitter chat on a...
by Deborah | Mar 18, 2019 | Behaviour, Communications, Content, Copywriting, Language, Marketing, Nudge theory
I’ve got a bee in my bonnet about litter picks. I think it’s totally the wrong message to send out i.e. ‘we’ll pick up after you”. No. Change the record. Change the message. I wouldn’t dream of dropping litter and I think part of that is the way I was brought up, but...
by Deborah | Feb 13, 2019 | Behaviour, Communications, Content, Copywriting, direct marketing, Marketing, Tone of voice
I’m a big fan of email newsletters. I think they are a great way for companies to keep in touch with customers and prospects. Sophisticated, and often free, mailing platforms provide you with data on what readers like, and maybe don’t like, and if they are opening,...
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