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Blog - it's dead good

On Sunday (8 September) tweets started to appear using #grabbag. A competition to win a giant bag of crisps? Nope.

Hands up if you’ve watched The Great Hack on Netflix? I wasn’t going to watch it as I felt I knew the bones of the story from following the revelations, in real-time, as they came to light on Twitter, and reading the many Guardian and Observer articles but I succumbed one rainy Saturday. For those […]

Unusually for me I joined in a Twitter chat last night (15 July). I say unusually as I’m quite strict about my working hours and my screen time, because I feel it’s important for my mental wellbeing and work/life balance. It was #commschat, a weekly Twitter chat on a specified subject for people who work […]

Money back guaranteed

by | March 18, 2019 | 0 comments

I’ve got a bee in my bonnet about litter picks. I think it’s totally the wrong message to send out i.e. ‘we’ll pick up after you”. No. Change the record. Change the message. I wouldn’t dream of dropping litter and I think part of that is the way I was brought up, but also the […]

Me, on newsletters

by | February 13, 2019 | 0 comments

I’m a big fan of email newsletters. I think they are a great way for companies to keep in touch with customers and prospects. Sophisticated, and often free, mailing platforms provide you with data on what readers like, and maybe don’t like, and if they are opening, reading, forwarding and clicking, and at what time. […]

I saw a post on LinkedIn the other week saying something like “only 20% of visitors to a website read the content but 80% watch the videos”. The person who posted it was from a video production company. There was no source for the stat. Ahem. IF, (deliberately big if) the stat was true/based on […]

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