This month (September) national and international awareness days include sourdough, childhood cancer, Urology, Alzheimer's, Fun Fairs and International week of happiness at work. A real mixed bag wouldn’t you say? You all know the origins of #Bluemonday yes? If not,...
On the climate catastrophe – again
Did you hear the news? It’s all our fault, all of it. What is you say? The climate catastrophe that’s what. On 5th August the UN IPPC (which stands for Intergovernmental Panel on Climate Change) published their latest report which laid the blame for the climate...
Don’t pinkwash this Pride
it’s so important to be able to walk the talk and back up any Pride merch with real examples of what you as a business/brand are doing to support the cause, which may be financial, political, or social.
Opening up; throwing (sh*t) down
We absolutely can change heavily entrenched behaviour – the last 12 months have proven that
Tackling stereotypes in marketing and comms
In the last week or so you may or may not have seen a ‘Stay home. Save lives.’ ad with images of the insides of four houses. It was rather swiftly pulled after many, many people pointed out the highly regressive images inside the four houses. One bloke sat on his...
The vaccine(s) and the comms challenges
Personally, I don’t think having misgivings and/or questions about a relatively new vaccine are baseless. It’s a massive exercise to get everyone on board and that means not just appealing to the anti-vaxxers.
Reading the room
I do like the phrase 'reading the room'. Sometimes I can’t put my finger on why some words and phrases sound just perfect and others grate. What does reading the room mean though? And what does it mean to you? Reading the room to me is about understanding the mood –...
Giving good GIF is not enough
There’s a real power in having access to a brand’s SM and being a grand guardian. And, as we all know, with great power comes great responsibility. Checks and balances need to be put in place to ensure that any account stays on brand.
Consistently inconsistent messaging
I’m not for one minute saying that plain English would have meant we are not in the mess we are in now. I am saying that people would have found it easier to stick to the rules if there was universal understanding of the rules. People can only follow what they understand.
No to the status quo
I’ve been having moments of optimism recently. I know! Strange times, unprecedented, yadda yadda, but also, we are now in a period of intense and rapid change. Once we are out of the other side of this, what will we keep hold of and what will we ditch? Who knows. But...