Us Brits are becoming globally renowned for failing to deliver sincere and effective corporate apologies.
Charitable words – Social media and organisational communication
Recognising the potential benefits and risks involved as well as having a well-thought-out social media strategy is essential
Overly complex copy – why?
Imaging getting a brief of ‘make this as difficult as possible’? If it was a brief for an escape room, a maze or a crossword then maybe. But not in the world of copywriting. I can only imagine that overly complex was definitely part of the brief for whoever did the...
Rubbish copy – nudge on bins
Every time I go away I come back with some ‘don’t they do this thing better than we do where I live’ notion. This time it was all about bins. If you’ve been around these parts for a while you will know I am a big fan of nudge/behavioural change. Can the wording on...
Shingles knows what now?
Let’s look at health-related copywriting. A telly ad I didn’t understand has prompted me to write about it. I’m talking about that shingles ad. “Get to know shingles because shingles knows you.” I think it says. I’ve seen it loads of times and yet I still have no idea...
Climate Change is not the X Factor
The tone around climate change has to change. Less X Factor and Eurovision next time please. And there will be a next time.
Who are you alienating?
Let’s remove barriers, point out the flaws and make sure we’re not writing, designing, marketing, PRing products or services that alienate from the off.
Pick’n’mix is not a strategy
So, two years on, and I can’t help but think we’re now in the most confusing time comms wise and there’s been some stiff competition this past 24 months.
The Twitter
I was most looking forward to David Baddiel’s (of 90s telly prog Fantasy Football, The England Men’s football anthem 3 lions, comedy stand up and Twitter power user fame) BBC2 documentary ‘Social Media, Anger and Us’ last night (13 December). It did not disappoint.
Green Claims Code
We hope it will give confidence to those businesses whose products are genuinely ‘green’ to provide consumers with the information they need to make informed decisions.”