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Sexism in advertising

By Deborah Wroe The Advertising Standards Authority (ASA) has published a new report – Depictions, Perceptions and Harm – which provides an evidence-based case for stronger regulation of ads that feature stereotypical gender roles or characteristics which might be...

Buy cheap buy twice

By Deborah Wroe We’ve all heard buy cheap buy twice right? But we all still do it. Take Black Friday as an example. It shouldn’t even be a thing here. It’s traditional in the US as the day following Thanksgiving and we don’t (yet) have Thanksgiving here. But Black...

FOMO and marketing

By Deborah Wroe Ofcom’s Communications Market Report 2016 has found that one in three adult internet users (34%), equivalent to 15 million people in the UK, has sought a period of time offline, with one in ten (11%) doing so in the last week alone. Some people are...

Branded rubbish

By Deborah Wroe I'm not a massive fan of litter picks. It can have the opposite effect to what you are trying to achieve by sending out the message 'feel free to keep dropping litter and we'll keep picking up after you'. “ This is in direct response to UK clean up...

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