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Buy cheap buy twice

by | Dec 7, 2016 | Advertising, Behaviour, Branding, Communications, Language

By Deborah Wroe We’ve all heard buy cheap buy twice right? But we all still do it. Take Black Friday as an example. It shouldn’t even be a thing here. It’s traditional in the US as the day following Thanksgiving and we don’t (yet) have Thanksgiving here. But Black...

Hygge, hype and hot toddies

by | Oct 28, 2015 | Branding, Language, Marketing

By Deborah Wroe As news emerges that our town Oldham is one of the unhappiest places to live in the UK* let’s talk about Hygge (pronounced hoo-ga or maybe hyoo-guh), which originates from the world’s happiest country, Denmark. Hygge apparently does not have a distinct...

Branded rubbish

by | Sep 9, 2014 | Behaviour, Branding

By Deborah Wroe I’m not a massive fan of litter picks. It can have the opposite effect to what you are trying to achieve by sending out the message ‘feel free to keep dropping litter and we’ll keep picking up after you’. “ This is in direct...

What was it called again?

by | Apr 24, 2014 | Branding, Perception

By Deborah Wroe I’ve been searching in vain for the name of a local restaurant I briefly worked in way back when. I’ve asked on Twitter and Facebook, my mum has been in the library and the local archives place, and so far nothing nada, nish, except there are now a...