it’s so important to be able to walk the talk and back up any Pride merch with real examples of what you as a business/brand are doing to support the cause, which may be financial, political, or social.
Tackling stereotypes in marketing and comms
In the last week or so you may or may not have seen a ‘Stay home. Save lives.’ ad with images of the insides of four houses. It was rather swiftly pulled after many, many people pointed out the highly regressive images inside the four houses. One bloke sat on his...
Giving good GIF is not enough
There’s a real power in having access to a brand’s SM and being a grand guardian. And, as we all know, with great power comes great responsibility. Checks and balances need to be put in place to ensure that any account stays on brand.
Evolving language
A couple of days ago I read a piece about teachers banning slang in classrooms and jumped on a quote in the piece from linguistics expert Ian Cushing, a lecturer in education at Brunel University London who said, "There's no incorrect or correct way of using...
Failure is not an option, or is it?
By Deborah Wroe Given the news overload of late you may have missed the announcement in early June of a new museum in Sweden dedicated to all things failure. The world’s first Museum of Failure is the brainchild of Dr Samuel West, an organisational psychologist. The...
Buy cheap buy twice
By Deborah Wroe We’ve all heard buy cheap buy twice right? But we all still do it. Take Black Friday as an example. It shouldn’t even be a thing here. It’s traditional in the US as the day following Thanksgiving and we don’t (yet) have Thanksgiving here. But Black...
Hygge, hype and hot toddies
By Deborah Wroe As news emerges that our town Oldham is one of the unhappiest places to live in the UK* let’s talk about Hygge (pronounced hoo-ga or maybe hyoo-guh), which originates from the world’s happiest country, Denmark. Hygge apparently does not have a distinct...
Branded rubbish
By Deborah Wroe I'm not a massive fan of litter picks. It can have the opposite effect to what you are trying to achieve by sending out the message 'feel free to keep dropping litter and we'll keep picking up after you'. “ This is in direct response to UK clean up...
What was it called again?
By Deborah Wroe I’ve been searching in vain for the name of a local restaurant I briefly worked in way back when. I’ve asked on Twitter and Facebook, my mum has been in the library and the local archives place, and so far nothing nada, nish, except there are now a...
Tight arse Tuesdays and other incentives
By Deborah Wroe Special offers, money off vouchers, early bird prices and happy hour are all incentives to get people to take up your services, sometimes to fill quiet periods, or to get new customers in your door. Tight arse Tuesday is an Australian phenomenon and...