by Deborah | Jan 22, 2020 | Branding, Communications, Content, Copywriting, Jargon, Language
A couple of days ago I read a piece about teachers banning slang in classrooms and jumped on a quote in the piece from linguistics expert Ian Cushing, a lecturer in education at Brunel University London who said, “There’s no incorrect or correct way of...
by Deborah | Jun 27, 2017 | Advertising, Branding, Marketing, Research
By Deborah Wroe Given the news overload of late you may have missed the announcement in early June of a new museum in Sweden dedicated to all things failure. The world’s first Museum of Failure is the brainchild of Dr Samuel West, an organisational psychologist. The...
by Deborah | Dec 7, 2016 | Advertising, Behaviour, Branding, Communications, Language
By Deborah Wroe We’ve all heard buy cheap buy twice right? But we all still do it. Take Black Friday as an example. It shouldn’t even be a thing here. It’s traditional in the US as the day following Thanksgiving and we don’t (yet) have Thanksgiving here. But Black...
by Deborah | Oct 28, 2015 | Branding, Language, Marketing
By Deborah Wroe As news emerges that our town Oldham is one of the unhappiest places to live in the UK* let’s talk about Hygge (pronounced hoo-ga or maybe hyoo-guh), which originates from the world’s happiest country, Denmark. Hygge apparently does not have a distinct...
by Deborah | Sep 9, 2014 | Behaviour, Branding
By Deborah Wroe I’m not a massive fan of litter picks. It can have the opposite effect to what you are trying to achieve by sending out the message ‘feel free to keep dropping litter and we’ll keep picking up after you’. “ This is in direct...
by Deborah | Apr 24, 2014 | Branding, Perception
By Deborah Wroe I’ve been searching in vain for the name of a local restaurant I briefly worked in way back when. I’ve asked on Twitter and Facebook, my mum has been in the library and the local archives place, and so far nothing nada, nish, except there are now a...
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