TL;DR
I thought I was doing my bit for the planet. And then I discovered B Corps—a game-changer for conscious consumers.
Inside-out comms
Your customers are not your employees. Well, in some cases they might be, but as a general rule, especially when it comes to comms they are distinct and disparate. Why am I telling you this? I’m seeing an increasing number of external comms full of internal comms. By...
Lethologica, Liza Tarbuck, and the rise in menopause marketing
What’s the obvious follow on to this huge rise in menopause chatter? Menopause marketing of course.
Venn diagrams, the Euros and Jane McDonald
It IS important to know your audience
Shingles knows what now?
Let’s look at health-related copywriting. A telly ad I didn’t understand has prompted me to write about it. I’m talking about that shingles ad. “Get to know shingles because shingles knows you.” I think it says. I’ve seen it loads of times and yet I still have no idea...
What’s in a name
Telly ads normally make me glaze over and zone out, but the latest/current one from Hyundai caught my ear. The entire ad was about how we’ve all been pronouncing the name wrong. I don’t know how long Hyundai has been around or why they chose now to do this (though...
Older, wiser, ragier
As ever, it’s about how you both talk to and about older people. It’s about not alienating older people. It’s about avoiding lazy stereotypes. It’s about the language/words you use.
Green Claims Code
We hope it will give confidence to those businesses whose products are genuinely ‘green’ to provide consumers with the information they need to make informed decisions.”
Don’t pinkwash this Pride
it’s so important to be able to walk the talk and back up any Pride merch with real examples of what you as a business/brand are doing to support the cause, which may be financial, political, or social.
Tackling stereotypes in marketing and comms
In the last week or so you may or may not have seen a ‘Stay home. Save lives.’ ad with images of the insides of four houses. It was rather swiftly pulled after many, many people pointed out the highly regressive images inside the four houses. One bloke sat on his...