by Deborah | Sep 23, 2020 | Behaviour, Communications, Crisis management, Language, Plain English
I’m a plain English advocate, I always have been, but I’ve never felt so strongly about it until now. When I say now, I mean the last 6 months. The last 6 months of mixed messaging from the UK government in dealing with the coronavirus pandemic. I occasionally look...
by Deborah | Jul 21, 2020 | Behaviour, Communications, Copywriting, Nudge theory
After endless months of limitations, lockdown has been (and continues to be) very slowly eased. With this comes more freedom and more choices – more open spaces re-opening, children’s play parks being un-padlocked (truly one of the saddest sights for me has been...
by Deborah | May 15, 2020 | Behaviour, Communications, Crisis management, Language, Nudge theory
Yes, we are still in the midst of a pandemic with a vile virus that will be around for some time. The death toll is staggering, but…but the changes in behaviour in the UK at least (I can only speak for the UK, as it’s where I live) have also been staggering....
by Deborah | Apr 17, 2020 | Behaviour, Communications, Content, Crisis management, Language, Perception, Social media, Twitter
I know I bang on about plain English, direct communications and making things simple but this situation we are in now – a global public health pandemic – reinforces this five hundredfold. The situation is a conspiracy theorists wet dream. I’d like to think I...
by Deborah | Mar 19, 2020 | Behaviour, Communications, Content, Copywriting, Crisis management, Customer service, Data, Digital, direct marketing, Language, Tone of voice
It’s enough trying to keep up to date with the news in these bewildering times, whilst also managing overwhelm, without the excessive comms from every Tom, Dick and Harry I’ve ever had contact with in a personal or work capacity in the past 10 years. Or so it seems....
by Deborah | Jan 22, 2020 | Branding, Communications, Content, Copywriting, Jargon, Language
A couple of days ago I read a piece about teachers banning slang in classrooms and jumped on a quote in the piece from linguistics expert Ian Cushing, a lecturer in education at Brunel University London who said, “There’s no incorrect or correct way of...
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