I was most looking forward to David Baddiel’s (of 90s telly prog Fantasy Football, The England Men’s football anthem 3 lions, comedy stand up and Twitter power user fame) BBC2 documentary ‘Social Media, Anger and Us’ last night (13 December). It did not disappoint.
Green Claims Code
We hope it will give confidence to those businesses whose products are genuinely ‘green’ to provide consumers with the information they need to make informed decisions.”
The wonder of plain English
I’m not a big podcast fan BUT I have a select few I’m quite fond of. One is Three Little Words by comedian John Bishop and actor and writer Tony Pitt. They ask guests to bring in and discuss three words they love and one word they’d rather never hear again. The last...
# days
This month (September) national and international awareness days include sourdough, childhood cancer, Urology, Alzheimer's, Fun Fairs and International week of happiness at work. A real mixed bag wouldn’t you say? You all know the origins of #Bluemonday yes? If not,...
On the climate catastrophe – again
Did you hear the news? It’s all our fault, all of it. What is you say? The climate catastrophe that’s what. On 5th August the UN IPPC (which stands for Intergovernmental Panel on Climate Change) published their latest report which laid the blame for the climate...
Don’t pinkwash this Pride
it’s so important to be able to walk the talk and back up any Pride merch with real examples of what you as a business/brand are doing to support the cause, which may be financial, political, or social.
Clear comms on climate change
What is your personal impact on the planet? Or that of your company? Any idea? Probably not. Whilst we are surrounded by messaging on climate change and stories of human-induced climate catastrophe in the form of news pieces, telly programmes and films, and awareness...
Opening up; throwing (sh*t) down
We absolutely can change heavily entrenched behaviour – the last 12 months have proven that
Keep it simple stupid (KISS)
Some copywriters have a niche. Mine is plain English. That’s it. Some copywriters have a passion for certain sectors or topics. My passion is plain English. That’s it. Verbose copy is so difficult to read. It must be a nightmare to write! You have to keep re-reading...
The vaccine(s) and the comms challenges
Personally, I don’t think having misgivings and/or questions about a relatively new vaccine are baseless. It’s a massive exercise to get everyone on board and that means not just appealing to the anti-vaxxers.