by Deborah | Nov 24, 2020 | Behaviour, Communications, Content, Copywriting, Crisis management, Customer service, Language, Perception, Tone of voice
I do like the phrase ‘reading the room’. Sometimes I can’t put my finger on why some words and phrases sound just perfect and others grate. What does reading the room mean though? And what does it mean to you? Reading the room to me is about understanding...
by Deborah | Oct 8, 2020 | Behaviour, Branding, Communications, Content, Copywriting, Crisis management, Customer service, Digital, Facebook, Perception, PR, Social media, Twitter
Does your business have a social media presence? How many people have access? Do you remember to revoke their access/change passwords when someone leaves? How much training have they had? Are your brand guidelines documented in an accessible and easy to read format?...
by Deborah | Sep 23, 2020 | Behaviour, Communications, Crisis management, Language, Plain English
I’m a plain English advocate, I always have been, but I’ve never felt so strongly about it until now. When I say now, I mean the last 6 months. The last 6 months of mixed messaging from the UK government in dealing with the coronavirus pandemic. I occasionally look...
by Deborah | Jul 21, 2020 | Behaviour, Communications, Copywriting, Nudge theory
After endless months of limitations, lockdown has been (and continues to be) very slowly eased. With this comes more freedom and more choices – more open spaces re-opening, children’s play parks being un-padlocked (truly one of the saddest sights for me has been...
by Deborah | May 15, 2020 | Behaviour, Communications, Crisis management, Language, Nudge theory
Yes, we are still in the midst of a pandemic with a vile virus that will be around for some time. The death toll is staggering, but…but the changes in behaviour in the UK at least (I can only speak for the UK, as it’s where I live) have also been staggering....
by Deborah | Apr 17, 2020 | Behaviour, Communications, Content, Crisis management, Language, Perception, Social media, Twitter
I know I bang on about plain English, direct communications and making things simple but this situation we are in now – a global public health pandemic – reinforces this five hundredfold. The situation is a conspiracy theorists wet dream. I’d like to think I...
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