Language is fluid and subjective—what irks one person might delight another. Still, there’s something cathartic about naming and shaming the words that make you cringe.fd
Inside-out comms
Your customers are not your employees. Well, in some cases they might be, but as a general rule, especially when it comes to comms they are distinct and disparate. Why am I telling you this? I’m seeing an increasing number of external comms full of internal comms. By...
Let’s talk about euphemisms in copy
There’s a fine line between using euphemisms to enhance communication and crossing into deceptive or inappropriate territory.
QR codes – why?
TL;DR I’m not saying don’t use QR (quick response) codes, I’m saying provide alternatives as well. Personally I’d put QR codes in the marketing box of tricks labelled ‘just because you can doesn’t mean you should’. So what are QR codes? They are like a square barcode...
Lethologica, Liza Tarbuck, and the rise in menopause marketing
What’s the obvious follow on to this huge rise in menopause chatter? Menopause marketing of course.
Venn diagrams, the Euros and Jane McDonald
It IS important to know your audience
Sorry not sorry – The corporate apology
Us Brits are becoming globally renowned for failing to deliver sincere and effective corporate apologies.
Helpful content on helpful content
The latest Google search update March 2024 - is aimed at tackling the issue of unoriginal content and rewarding/prioritising helpful, reliable, people-first content in search results. This is important for anyone with a website. I have wanged on about this forever...
Grab a brolly…
I can remain both fascinated and a tad confused by the language of weather
Charitable words – Social media and organisational communication
Recognising the potential benefits and risks involved as well as having a well-thought-out social media strategy is essential