by Deborah | Sep 9, 2019 | Behaviour, Communications, Content, Crisis management, Perception, Twitter
What do the words grab bag mean to you? My first thought is a giant bag of crisps or sweets placed by the till in a shop. Just me? On Sunday (8 September) tweets started to appear using #grabbag. A competition to win a giant bag of crisps? Nope. They were tweets from...
by Deborah | Aug 19, 2019 | Behaviour, Communications, Content, Crisis management, Data, Ethics, Facebook, Nudge theory, Social media
Hands up if you’ve watched The Great Hack on Netflix? I wasn’t going to watch it as I felt I knew the bones of the story from following the revelations, in real-time, as they came to light on Twitter, and reading the many Guardian and Observer articles but I succumbed...
by Deborah | Jul 16, 2019 | Behaviour, Communications, Content, Ethics, Language
Unusually for me I joined in a Twitter chat last night (15 July). I say unusually as I’m quite strict about my working hours and my screen time, because I feel it’s important for my mental wellbeing and work/life balance. It was #commschat, a weekly Twitter chat on a...
by Deborah | Jun 17, 2019 | Communications, Content, Copywriting, Jargon, Language, UX copy
Do you keep seeing UX everywhere and wondering what the *UX* it is? Yep me too. So I did some research. There isn’t a single recognised definition of UX but it stands for user experience and is about making things better for the user. In essence it’s putting the user...
by Deborah | May 15, 2019 | Communications, Content, Copywriting, Language, Tone of voice
Most dog owners know that one of the principles of basic canine training is rewarding good behaviour and correcting undesirable (bad) behaviour. If you aren’t clear with your dog about what is right and wrong he/she won’t have a clue what to do. Waiting patiently for...
by Deborah | Mar 18, 2019 | Behaviour, Communications, Content, Copywriting, Language, Marketing, Nudge theory
I’ve got a bee in my bonnet about litter picks. I think it’s totally the wrong message to send out i.e. ‘we’ll pick up after you”. No. Change the record. Change the message. I wouldn’t dream of dropping litter and I think part of that is the way I was brought up, but...
