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Blog - it's dead good

What the *ux* is UX

by | June 17, 2019 | 0 comments

Most dog owners know that one of the principles of basic canine training is rewarding good behaviour and correcting undesirable (bad) behaviour. If you aren’t clear with your dog about what is right and wrong he/she won’t have a clue what to do. Waiting patiently for food? Good. Jumping up at visitors? Bad. A lot […]

Money back guaranteed

by | March 18, 2019 | 0 comments

I’ve got a bee in my bonnet about litter picks. I think it’s totally the wrong message to send out i.e. ‘we’ll pick up after you”. No. Change the record. Change the message. I wouldn’t dream of dropping litter and I think part of that is the way I was brought up, but also the […]

Me, on newsletters

by | February 13, 2019 | 0 comments

I’m a big fan of email newsletters. I think they are a great way for companies to keep in touch with customers and prospects. Sophisticated, and often free, mailing platforms provide you with data on what readers like, and maybe don’t like, and if they are opening, reading, forwarding and clicking, and at what time. […]

I love words, I really do. I don’t do this just because I wasn’t any good at anything else! I like words in books and songs. I like words in other languages and sometimes I like making words up. For example, levabevamevamemonade. Which is of course lemonade. It’s an in-joke between me and a four-year-old […]

Letting art (copy) fly

by | November 21, 2018 | 0 comments

TL;DR A good brief plus a good copywriter = great work I was half listening to Mumford and Sons being interviewed on Radio 2 the other night on Jo Whiley and Simon Mayo’s Drive Time and I had to fully listen when they started talking about the creative process and knowing when to say The […]

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