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An interview with me

Why did you choose a career in copywriting and how did you get into it? I’ve worked in marketing and communications roles since graduating in 1992. I went freelance in 2010 in a partnership doing social media, PR, marketing and comms but over time I realised that...

Writing for humans

I write for humans. I always say this to anyone who asks, some that don’t and basically anyone who will listen. This is why I’m thrilled to hear about BERT. BERT is not my marketing persona. It’s not a fictional human I write for. BERT stands for...