Us Brits are becoming globally renowned for failing to deliver sincere and effective corporate apologies.
Charitable words – Social media and organisational communication
Recognising the potential benefits and risks involved as well as having a well-thought-out social media strategy is essential
Complex climate conversations
I know it’s supposedly a very British thing, but I have honestly never had so many conversations about the weather, and up until extremely recently I don’t think I’d ever had a conversation with friends/family about what temperature we all have the thermostat on. Is...
Wronging writing
I’m pretty confident that even the most word-shy man on the street knows about basic writing conventions. There are some basic rules. There are some basic formats. You know, for example, that you wouldn’t (in UK English) send an email to Dear Wroe (ie Dear...
Climate Change is not the X Factor
The tone around climate change has to change. Less X Factor and Eurovision next time please. And there will be a next time.
Pick’n’mix is not a strategy
So, two years on, and I can’t help but think we’re now in the most confusing time comms wise and there’s been some stiff competition this past 24 months.
Tackling Covid 19 misinformation – Go Viral
I am not a gamer. I am not a conspiracy theorist. I am not a spreader of falsehoods. I don’t even generally tend to click when I see something specifically clickbaity BUT I found this Go Viral Game fascinating, eye-opening and a bit scary. The home page says “GO...
On the climate catastrophe – again
Did you hear the news? It’s all our fault, all of it. What is you say? The climate catastrophe that’s what. On 5th August the UN IPPC (which stands for Intergovernmental Panel on Climate Change) published their latest report which laid the blame for the climate...
On social media, and OFF
Ssh, don’t tell anyone, but I watched the last hour of the Euro 2020 final on Sunday. I switched it on at 10 pm to see if it had finished, purely as I wanted to go to bed, but only safe in the knowledge that I wouldn’t be woken up by screeches of joy, or the other. So...
Don’t pinkwash this Pride
it’s so important to be able to walk the talk and back up any Pride merch with real examples of what you as a business/brand are doing to support the cause, which may be financial, political, or social.