by Deborah | Nov 24, 2020 | Behaviour, Communications, Content, Copywriting, Crisis management, Customer service, Language, Perception, Tone of voice
I do like the phrase ‘reading the room’. Sometimes I can’t put my finger on why some words and phrases sound just perfect and others grate. What does reading the room mean though? And what does it mean to you? Reading the room to me is about understanding...
by Deborah | Oct 8, 2020 | Behaviour, Branding, Communications, Content, Copywriting, Crisis management, Customer service, Digital, Facebook, Perception, PR, Social media, Twitter
Does your business have a social media presence? How many people have access? Do you remember to revoke their access/change passwords when someone leaves? How much training have they had? Are your brand guidelines documented in an accessible and easy to read format?...
by Deborah | Sep 23, 2020 | Behaviour, Communications, Crisis management, Language, Plain English
I’m a plain English advocate, I always have been, but I’ve never felt so strongly about it until now. When I say now, I mean the last 6 months. The last 6 months of mixed messaging from the UK government in dealing with the coronavirus pandemic. I occasionally look...
by Deborah | Jun 24, 2020 | Behaviour, Crisis management, PR
I was quite shocked yesterday (23rd June) when I read that the government would no longer be holding the daily 5 pm press briefings on coronavirus. I have found them hugely useful (plus irritating, exasperating and whole host of other emotions) right from the start,...
by Deborah | May 15, 2020 | Behaviour, Communications, Crisis management, Language, Nudge theory
Yes, we are still in the midst of a pandemic with a vile virus that will be around for some time. The death toll is staggering, but…but the changes in behaviour in the UK at least (I can only speak for the UK, as it’s where I live) have also been staggering....
by Deborah | Apr 17, 2020 | Behaviour, Communications, Content, Crisis management, Language, Perception, Social media, Twitter
I know I bang on about plain English, direct communications and making things simple but this situation we are in now – a global public health pandemic – reinforces this five hundredfold. The situation is a conspiracy theorists wet dream. I’d like to think I...
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