by Deborah | Sep 23, 2020 | Behaviour, Communications, Crisis management, Language, Plain English
I’m a plain English advocate, I always have been, but I’ve never felt so strongly about it until now. When I say now, I mean the last 6 months. The last 6 months of mixed messaging from the UK government in dealing with the coronavirus pandemic. I occasionally look...
by Deborah | Jun 24, 2020 | Behaviour, Crisis management, PR
I was quite shocked yesterday (23rd June) when I read that the government would no longer be holding the daily 5 pm press briefings on coronavirus. I have found them hugely useful (plus irritating, exasperating and whole host of other emotions) right from the start,...
by Deborah | May 15, 2020 | Behaviour, Communications, Crisis management, Language, Nudge theory
Yes, we are still in the midst of a pandemic with a vile virus that will be around for some time. The death toll is staggering, but…but the changes in behaviour in the UK at least (I can only speak for the UK, as it’s where I live) have also been staggering....
by Deborah | Apr 17, 2020 | Behaviour, Communications, Content, Crisis management, Language, Perception, Social media, Twitter
I know I bang on about plain English, direct communications and making things simple but this situation we are in now – a global public health pandemic – reinforces this five hundredfold. The situation is a conspiracy theorists wet dream. I’d like to think I...
by Deborah | Mar 19, 2020 | Behaviour, Communications, Content, Copywriting, Crisis management, Customer service, Data, Digital, direct marketing, Language, Tone of voice
It’s enough trying to keep up to date with the news in these bewildering times, whilst also managing overwhelm, without the excessive comms from every Tom, Dick and Harry I’ve ever had contact with in a personal or work capacity in the past 10 years. Or so it seems....
by Deborah | Sep 9, 2019 | Behaviour, Communications, Content, Crisis management, Perception, Twitter
What do the words grab bag mean to you? My first thought is a giant bag of crisps or sweets placed by the till in a shop. Just me? On Sunday (8 September) tweets started to appear using #grabbag. A competition to win a giant bag of crisps? Nope. They were tweets from...
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