by Deborah | May 19, 2016 | Customer service, Marketing, PR
By Deborah Wroe ICYMI, which means in case you missed it, (in case you missed it) an Asda store in Cheetham Hill, Manchester Fort is introducing quiet time – a disability-friendly hour for people who feel intimidated or stressed by noise and disturbance. A first for...
by Deborah | Feb 18, 2016 | Behaviour, Customer service, Marketing, Nudge theory
By Deborah Wroe There is an old saying about the marketing dept being purely responsible for colouring in, and there was a recent meme that perpetuated this myth, all about needing glitter and sparkle for a career in PR. So some people outside the industry could be...
by Deborah | Dec 16, 2015 | Crisis management, Customer service, Facebook, Jargon, Social media, Tone of voice, Twitter
By Deborah Wroe I read a tweet the other day from someone suggesting all CEOs should manage their company’s social media for a day. I think it was from a social media manager 😉 I’m a big fan of back to the floor stuff. That TV show ‘Back to the floor’ ah no,...
by Deborah | Mar 22, 2015 | Crisis management, Customer service
By Deborah Wroe Back in the day (the mid 80s) we laughed at inept catering establishments via the medium of TV and the genius that is Victoria Wood. If you haven’t seen “Two Soups” from As Seen on TV, you can find the link at the bottom (even if you have it’s well...
by Deborah | Dec 2, 2013 | Customer service, Marketing, Social media, Twitter
By Deborah Wroe In December 2012 Twitter announced it had surpassed 200 million monthly active users. Despite this massive growth Twitter still has its detractors……“I don’t have the time”, “I don’t care what Beyonce had for her breakfast”, “It’s just for kids”. And...
by Deborah | Apr 18, 2012 | Behaviour, Communications, Customer service, Marketing, Multi-channel
By Deborah Wroe I had an embarrassing experience in Tesco petrol forecourt the other day. I was in a rush. It was sunny and I had my shades on. For the first time in a long time I deliberately did not go to the pay at pump row as I needed something from the shop. I...
