Your customers are not your employees. Well, in some cases they might be, but as a general rule, especially when it comes to comms they are distinct and disparate. Why am I telling you this? I’m seeing an increasing number of external comms full of internal comms. By...
Postcard from Anglesey – holiday ramblings
I’ve been away and have thus largely missed the whole Center Parks fiasco, THE QUEUE (a story seemingly so big it needs caps and on-the-hour updates on the radio) and Holly & Phil, which also relates back to said QUEUE. On the Holly & Phil thing, wasn’t there...
Who are you alienating?
Let’s remove barriers, point out the flaws and make sure we’re not writing, designing, marketing, PRing products or services that alienate from the off.
Moving house – clear comms
I’ve just moved house. Meh. It’s exciting obviously and tiring, and a tad stressful. There is also a ton of life admin to do post-move. Some companies make it incredibly easy to do with nice clear comms and excellent customer service. Others, well…
Reading the room
I do like the phrase 'reading the room'. Sometimes I can’t put my finger on why some words and phrases sound just perfect and others grate. What does reading the room mean though? And what does it mean to you? Reading the room to me is about understanding the mood –...
Giving good GIF is not enough
There’s a real power in having access to a brand’s SM and being a grand guardian. And, as we all know, with great power comes great responsibility. Checks and balances need to be put in place to ensure that any account stays on brand.
Tricky times – to email or not to email
We really are in unprecedented and utterly bewildering times. It’s fast-moving and there are people that need to be kept informed across the board about a whole host of issues – some, clearly more important than others.
Is Puccini, pop music or peace better for spending the pounds?
By Deborah Wroe ICYMI, which means in case you missed it, (in case you missed it) an Asda store in Cheetham Hill, Manchester Fort is introducing quiet time – a disability-friendly hour for people who feel intimidated or stressed by noise and disturbance. A first for...
Joined up thinking and Deborah’s Christmas (almost) ruined
By Deborah Wroe There is an old saying about the marketing department being purely responsible for colouring in, and there was a recent meme that perpetuated this myth, all about needing glitter and sparkle for a career in PR. So some people outside the industry could...
CEOs managing Twitter for a day
By Deborah Wroe I read a tweet the other day from someone suggesting all CEOs should manage their company’s social media for a day. I think it was from a social media manager 😉 I’m a big fan of back to the floor stuff. That TV show ‘Back to the floor’ ah no,...