I do like the phrase 'reading the room'. Sometimes I can’t put my finger on why some words and phrases sound just perfect and others grate. What does reading the room mean though? And what does it mean to you? Reading the room to me is about understanding the mood –...
Giving good GIF is not enough
There’s a real power in having access to a brand’s SM and being a grand guardian. And, as we all know, with great power comes great responsibility. Checks and balances need to be put in place to ensure that any account stays on brand.
Tricky times – to email or not to email
We really are in unprecedented and utterly bewildering times. It’s fast-moving and there are people that need to be kept informed across the board about a whole host of issues – some, clearly more important than others.
Is Puccini, pop music or peace better for spending the pounds?
By Deborah Wroe ICYMI, which means in case you missed it, (in case you missed it) an Asda store in Cheetham Hill, Manchester Fort is introducing quiet time – a disability-friendly hour for people who feel intimidated or stressed by noise and disturbance. A first for...
Joined up thinking and Deborah’s Christmas (almost) ruined
By Deborah Wroe There is an old saying about the marketing department being purely responsible for colouring in, and there was a recent meme that perpetuated this myth, all about needing glitter and sparkle for a career in PR. So some people outside the industry could...
CEOs managing Twitter for a day
By Deborah Wroe I read a tweet the other day from someone suggesting all CEOs should manage their company’s social media for a day. I think it was from a social media manager 😉 I’m a big fan of back to the floor stuff. That TV show ‘Back to the floor’ ah no,...
Two soups
By Deborah Wroe Back in the day (the mid 80s) we laughed at inept catering establishments via the medium of TV and the genius that is Victoria Wood. If you haven’t seen “Two Soups” from As Seen on TV, you can find the link at the bottom (even if you have it’s well...
Ignore Twitter at your peril
By Deborah Wroe In December 2012 Twitter announced it had surpassed 200 million monthly active users. Despite this massive growth Twitter still has its detractors……“I don’t have the time”, “I don’t care what Beyonce had for her breakfast”, “It’s just for kids”. And...
Have you ever been to a Harvester before?
By Deborah Wroe I had an embarrassing experience in Tesco petrol forecourt the other day. I was in a rush. It was sunny and I had my shades on. For the first time in a long time I deliberately did not go to the pay at pump row as I needed something from the shop. I...
Tight arse Tuesdays and other incentives
By Deborah Wroe Special offers, money off vouchers, early bird prices and happy hour are all incentives to get people to take up your services, sometimes to fill quiet periods, or to get new customers in your door. Tight arse Tuesday is an Australian phenomenon and...