Blog - it's dead good

Hands up if you’ve watched The Great Hack on Netflix? I wasn’t going to watch it as I felt I knew the bones of the story from following the revelations, in real-time, as they came to light on Twitter, and reading the many Guardian and Observer articles but I succumbed one rainy Saturday. For those […]

Some months ago I heard about a company that places reps in maternity wards of some hospitals and said reps approach new mums offering up a bag full of freebies and a free bedside photo shoot. Say what? I was genuinely taken aback and assumed this was a new thing, but nope, the company (Bounty) […]

By Deborah Wroe My dream is to build my own eco house. No, you won’t see me on Grand Designs soon. 1) my design is not that grand and 2) I’m camera shy – no really I am. My job has always been to put others in the spotlight whilst I hover in the background […]

By Deborah Wroe How did a simple message on gov.uk increase organ donor registration by 100,000? Using nudge theory that’s how. Positive reinforcement and indirect suggestions can and do influence behaviour. Nudge theory doesn’t have a single adopted definition but its origins lie in behavioural economics and its about – from a marketing and communications perspective […]

By Deborah Wroe My name is Deborah and I am a newsletter junkie. When I come across a brand I like, I seek out their website, follow them on Twitter, like them on Facebook and look for a newsletter sign-up on their website. More often than not the sign-up doesn’t say exactly what I am […]

By Deborah Wroe No, not as in ‘Why are we here?’, or ‘Is there a god?’. BUT more why are you doing what you are doing? What is the purpose? You can spend your marketing budget however you want, but before you start throwing money at a project you do need to ask yourself some […]