by Deborah | Aug 19, 2019 | Behaviour, Communications, Content, Crisis management, Data, Ethics, Facebook, Nudge theory, Social media
Hands up if you’ve watched The Great Hack on Netflix? I wasn’t going to watch it as I felt I knew the bones of the story from following the revelations, in real-time, as they came to light on Twitter, and reading the many Guardian and Observer articles but I succumbed...
by Deborah | Apr 15, 2019 | Data, direct marketing, Ethics, Marketing
Some months ago I heard about a company that places reps in maternity wards of some hospitals and said reps approach new mums offering up a bag full of freebies and a free bedside photo shoot. Say what? I was genuinely taken aback and assumed this was a new thing, but...
by Deborah | Oct 12, 2016 | Advertising, Communications, Content, Copywriting, Data, Facebook, Marketing, Multi-channel, PR, Social media
By Deborah Wroe My dream is to build my own eco house. No, you won’t see me on Grand Designs soon. 1) my design is not that grand and 2) I’m camera shy – no really I am. My job has always been to put others in the spotlight whilst I hover in the background and I’m not...
by Deborah | Sep 23, 2015 | Behaviour, Data, Language, Nudge theory
By Deborah Wroe How did a simple message on gov.uk increase organ donor registration by 100,000? Using nudge theory that’s how. Positive reinforcement and indirect suggestions can and do influence behaviour. Nudge theory doesn’t have a single adopted definition but...
by Deborah | Apr 3, 2013 | Communications, Content, Copywriting, Data, Language, Tone of voice
By Deborah Wroe My name is Deborah and I am a newsletter junkie. When I come across a brand I like, I seek out their website, follow them on Twitter, like them on Facebook and look for a newsletter sign-up on their website. More often than not the sign-up doesn’t say...
by Deborah | Sep 15, 2011 | Advertising, Behaviour, Communications, Data, Social media
By Deborah Wroe No, not as in ‘Why are we here?’, or ‘Is there a god?’. BUT more why are you doing what you are doing? What is the purpose? You can spend your marketing budget however you want, but before you start throwing money at a project you do need to ask...
