I don't think I've ever followed a set of instructions without rewriting at least part of it in my head. I recognise and acknowledge that this is possibly/probably an occupational hazard. Sometimes it's just wording I'd change. Sometimes it's because I've reached...
A 5-minute plain English test for your emails
If your email inbox is anything like mine, (or FAR more likely, your spam/junk folder) it potentially contains the odd business email that reads like it was written by a bot. A generic opener along the lines of "I trust this email finds you well", or "I'm reaching out...
Accessible digital content – Alt text
Alt text, or alternative text, is a brief description of an image or other visual content that's read aloud by screen readers to help people with visual or cognitive disabilities understand the content. Alt text is an essential part of making digital content...
QR codes – why?
TL;DR I’m not saying don’t use QR (quick response) codes, I’m saying provide alternatives as well. Personally I’d put QR codes in the marketing box of tricks labelled ‘just because you can doesn’t mean you should’. So what are QR codes? They are like a square barcode...
Postcard from Anglesey – holiday ramblings
I’ve been away and have thus largely missed the whole Center Parks fiasco, THE QUEUE (a story seemingly so big it needs caps and on-the-hour updates on the radio) and Holly & Phil, which also relates back to said QUEUE. On the Holly & Phil thing, wasn’t there...
Who are you alienating?
Let’s remove barriers, point out the flaws and make sure we’re not writing, designing, marketing, PRing products or services that alienate from the off.
Are local Facebook community groups just an alternative to Google for lazy people?
TL;DR – small businesses update your local presence to accurately present the basics – who, what, where, when, how much.
Giving good GIF is not enough
There’s a real power in having access to a brand’s SM and being a grand guardian. And, as we all know, with great power comes great responsibility. Checks and balances need to be put in place to ensure that any account stays on brand.
Tricky times – to email or not to email
We really are in unprecedented and utterly bewildering times. It’s fast-moving and there are people that need to be kept informed across the board about a whole host of issues – some, clearly more important than others.
Writing for humans
I write for humans. I always say this to anyone who asks, some that don't and basically anyone who will listen. This is why I'm thrilled to hear about BERT. BERT is not my marketing persona. It's not a fictional human I write for. BERT stands for Bidirectional Encoder...