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Writing for humans

I write for humans. I always say this to anyone who asks, some that don’t and basically anyone who will listen. This is why I’m thrilled to hear about BERT. BERT is not my marketing persona. It’s not a fictional human I write for. BERT stands for...

Digital – don’t ignore those without

By Deborah Wroe Ah, the Christmas holidays, a fun time of visiting friends and families then a nice journey back home with everyone in high spirits warmed by mulled wine, full bellies and festive contentment. Not so for those trying to get from/to and around King’s...