by Deborah | Apr 15, 2019 | Data, direct marketing, Ethics, Marketing
Some months ago I heard about a company that places reps in maternity wards of some hospitals and said reps approach new mums offering up a bag full of freebies and a free bedside photo shoot. Say what? I was genuinely taken aback and assumed this was a new thing, but...
by Deborah | Feb 13, 2019 | Behaviour, Communications, Content, Copywriting, direct marketing, Marketing, Tone of voice
I’m a big fan of email newsletters. I think they are a great way for companies to keep in touch with customers and prospects. Sophisticated, and often free, mailing platforms provide you with data on what readers like, and maybe don’t like, and if they are opening,...
by Deborah | Jul 5, 2011 | direct marketing
By Deborah Wroe Who saw Panorama last night (Monday 4 July) called ‘Why Hate Junk Mail’ ? I did, and if I was a consumer with no knowledge of direct marketing I would be mighty confused by now, and I would be assuming that all mail is junk and that a high proportion...
