The language of apology without accountability is also its own form of dishonesty.
Sincerity and authenticity in copy
If you’ve ever had to get sign off on a press release from a non-communications leadership team, you have probably played strikeout bingo. The red pen has deleted many a ‘delighted’, ‘strength to strength’, and ‘game-changing’. There are many, many more, that give us...
Why did it take me so long to discover B Corps?
TL;DR
I thought I was doing my bit for the planet. And then I discovered B Corps—a game-changer for conscious consumers.
The greenwashing playbook
(Not a how-to but rather a please don’t) I unapologetically loathe fake grass/fake lawns. It is my personal view that not only do they look unsightly, but they are truly awful for the environment on many levels. Gardens should be mowed (or not), not hoovered. And they...
Accessible digital content – Alt text
Alt text, or alternative text, is a brief description of an image or other visual content that's read aloud by screen readers to help people with visual or cognitive disabilities understand the content. Alt text is an essential part of making digital content...
Lethologica, Liza Tarbuck, and the rise in menopause marketing
What’s the obvious follow on to this huge rise in menopause chatter? Menopause marketing of course.
Sorry not sorry – The corporate apology
Us Brits are becoming globally renowned for failing to deliver sincere and effective corporate apologies.
Overly complex copy – why?
Imaging getting a brief of ‘make this as difficult as possible’? If it was a brief for an escape room, a maze or a crossword then maybe. But not in the world of copywriting. I can only imagine that overly complex was definitely part of the brief for whoever did the...
The Twitter
I was most looking forward to David Baddiel’s (of 90s telly prog Fantasy Football, The England Men’s football anthem 3 lions, comedy stand up and Twitter power user fame) BBC2 documentary ‘Social Media, Anger and Us’ last night (13 December). It did not disappoint.
Green Claims Code
We hope it will give confidence to those businesses whose products are genuinely ‘green’ to provide consumers with the information they need to make informed decisions.”