There’s a real power in having access to a brand’s SM and being a grand guardian. And, as we all know, with great power comes great responsibility. Checks and balances need to be put in place to ensure that any account stays on brand.
My thoughts on The Great Hack
Hands up if you’ve watched The Great Hack on Netflix? I wasn’t going to watch it as I felt I knew the bones of the story from following the revelations, in real-time, as they came to light on Twitter, and reading the many Guardian and Observer articles but I succumbed...
Responsible marketing in the post truth era
Breaking news – In Australia ‘Fake news’ has been selected as Macquarie Dictionary’s Word Of The Year. The Oxford English Dictionary announced ‘post truth’ as its choice in November, and the Merriam-Webster dictionary selected ‘surreal’ – both chosen due to a...
The Jack of all trades building approach to marketing
By Deborah Wroe My dream is to build my own eco house. No, you won’t see me on Grand Designs soon. 1) my design is not that grand and 2) I’m camera shy – no really I am. My job has always been to put others in the spotlight whilst I hover in the background and I’m not...
FOMO and marketing
By Deborah Wroe Ofcom’s Communications Market Report 2016 has found that one in three adult internet users (34%), equivalent to 15 million people in the UK, has sought a period of time offline, with one in ten (11%) doing so in the last week alone. Some people are...
Twitter made simple – says Twitter
By Deborah Wroe It normally bugs me when people moan about changes to Facebook and Twitter. Facebook and Twitter can make whatever changes they like and we just have to work with it, but…the most recent changes announced by Twitter have really riled me. I could drop...
CEOs managing Twitter for a day
By Deborah Wroe I read a tweet the other day from someone suggesting all CEOs should manage their company’s social media for a day. I think it was from a social media manager 😉 I’m a big fan of back to the floor stuff. That TV show ‘Back to the floor’ ah no,...
It’s good to share, or is it?
By Deborah Wroe Sharing, for my generation, was undoubtedly taught at home, with siblings and friends, and at play school – share your toys, share your sweets, it’s good/kind to share. Oh my, what a difference social media makes to the world of sharing! There’s over...
Engaged or left on the shelf?
By Deborah Wroe Engagement is a funny old word...engaged with your audience, engaging copy, engagement with fans. Is it just another word for that turns people off ? It shouldn’t be. No longer a binding, 'promise to marry' it can also mean to 'attract the attention...
The annoyance factor
By Deborah Wroe In the last month or so, my Facebook feed had a fair few football status updates, vying for attention between the, ‘Long day…need a drink’ and the Facebook Places updates like, ‘I am at the Ivy with David Beckham’ (or I am at B&Q with husband and...