What is your personal impact on the planet? Or that of your company? Any idea? Probably not. Whilst we are surrounded by messaging on climate change and stories of human-induced climate catastrophe in the form of news pieces, telly programmes and films, and awareness...
Keep it simple stupid (KISS)
Some copywriters have a niche. Mine is plain English. That’s it. Some copywriters have a passion for certain sectors or topics. My passion is plain English. That’s it. Verbose copy is so difficult to read. It must be a nightmare to write! You have to keep re-reading...
Evolving language
A couple of days ago I read a piece about teachers banning slang in classrooms and jumped on a quote in the piece from linguistics expert Ian Cushing, a lecturer in education at Brunel University London who said, "There's no incorrect or correct way of using...
What the *ux* is UX
Do you keep seeing UX everywhere and wondering what the *UX* it is? Yep me too. So I did some research. There isn’t a single recognised definition of UX but it stands for user experience and is about making things better for the user. In essence it’s putting the user...
On words – the good, the bad and the ugly
I love words, I really do. I don’t do this just because I wasn’t any good at anything else! I like words in books and songs. I like words in other languages and sometimes I like making words up. For example, levabevamevamemonade. Which is of course lemonade. It’s an...
Bullshit sensitivity
I’ve seen leveraging twice this morning in a trade journal, a UK media related journal. Leverage is in the bullshit list no? It’s in mine. It doesn’t sound right and it doesn’t read right. Why utilise it when you could use a ton of other words? See what I did there....
CEOs managing Twitter for a day
By Deborah Wroe I read a tweet the other day from someone suggesting all CEOs should manage their company’s social media for a day. I think it was from a social media manager 😉 I’m a big fan of back to the floor stuff. That TV show ‘Back to the floor’ ah no,...