by Deborah | Jan 22, 2020 | Branding, Communications, Content, Copywriting, Jargon, Language
A couple of days ago I read a piece about teachers banning slang in classrooms and jumped on a quote in the piece from linguistics expert Ian Cushing, a lecturer in education at Brunel University London who said, “There’s no incorrect or correct way of...
by Deborah | Jun 17, 2019 | Communications, Content, Copywriting, Jargon, Language, UX copy
Do you keep seeing UX everywhere and wondering what the *UX* it is? Yep me too. So I did some research. There isn’t a single recognised definition of UX but it stands for user experience and is about making things better for the user. In essence it’s putting the user...
by Deborah | Jan 18, 2019 | Communications, Content, Copywriting, Jargon, Language
I love words, I really do. I don’t do this just because I wasn’t any good at anything else! I like words in books and songs. I like words in other languages and sometimes I like making words up. For example, levabevamevamemonade. Which is of course lemonade. It’s an...
by Deborah | Oct 10, 2018 | Communications, Content, Copywriting, Jargon, Language
I’ve seen leveraging twice this morning in a trade journal, a UK media related journal. Leverage is in the bullshit list no? It’s in mine. It doesn’t sound right and it doesn’t read right. Why utilise it when you could use a ton of other words? See what I did there....
by Deborah | Dec 16, 2015 | Crisis management, Customer service, Facebook, Jargon, Social media, Tone of voice, Twitter
By Deborah Wroe I read a tweet the other day from someone suggesting all CEOs should manage their company’s social media for a day. I think it was from a social media manager 😉 I’m a big fan of back to the floor stuff. That TV show ‘Back to the floor’ ah no,...
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