We hope it will give confidence to those businesses whose products are genuinely ‘green’ to provide consumers with the information they need to make informed decisions.”
The wonder of plain English
I’m not a big podcast fan BUT I have a select few I’m quite fond of. One is Three Little Words by comedian John Bishop and actor and writer Tony Pitt. They ask guests to bring in and discuss three words they love and one word they’d rather never hear again. The last...
On the climate catastrophe – again
Did you hear the news? It’s all our fault, all of it. What is you say? The climate catastrophe that’s what. On 5th August the UN IPPC (which stands for Intergovernmental Panel on Climate Change) published their latest report which laid the blame for the climate...
Clear comms on climate change
What is your personal impact on the planet? Or that of your company? Any idea? Probably not. Whilst we are surrounded by messaging on climate change and stories of human-induced climate catastrophe in the form of news pieces, telly programmes and films, and awareness...
Keep it simple stupid (KISS)
Some copywriters have a niche. Mine is plain English. That’s it. Some copywriters have a passion for certain sectors or topics. My passion is plain English. That’s it. Verbose copy is so difficult to read. It must be a nightmare to write! You have to keep re-reading...
Evolving language
A couple of days ago I read a piece about teachers banning slang in classrooms and jumped on a quote in the piece from linguistics expert Ian Cushing, a lecturer in education at Brunel University London who said, "There's no incorrect or correct way of using...
What the *ux* is UX
Do you keep seeing UX everywhere and wondering what the *UX* it is? Yep me too. So I did some research. There isn’t a single recognised definition of UX but it stands for user experience and is about making things better for the user. In essence it’s putting the user...
On words – the good, the bad and the ugly
I love words, I really do. I don’t do this just because I wasn’t any good at anything else! I like words in books and songs. I like words in other languages and sometimes I like making words up. For example, levabevamevamemonade. Which is of course lemonade. It’s an...
Bullshit sensitivity
I’ve seen leveraging twice this morning in a trade journal, a UK media related journal. Leverage is in the bullshit list no? It’s in mine. It doesn’t sound right and it doesn’t read right. Why utilise it when you could use a ton of other words? See what I did there....
CEOs managing Twitter for a day
By Deborah Wroe I read a tweet the other day from someone suggesting all CEOs should manage their company’s social media for a day. I think it was from a social media manager 😉 I’m a big fan of back to the floor stuff. That TV show ‘Back to the floor’ ah no,...