Us Brits are becoming globally renowned for failing to deliver sincere and effective corporate apologies.
Grab a brolly…
I can remain both fascinated and a tad confused by the language of weather
Words to avoid in 2024
But in the business of business, you need to keep on top of trends and make your offering as clear as possible. And if you can’t – then hire a copywriter who can.
Complex climate conversations
I know it’s supposedly a very British thing, but I have honestly never had so many conversations about the weather, and up until extremely recently I don’t think I’d ever had a conversation with friends/family about what temperature we all have the thermostat on. Is...
Rubbish copy – nudge on bins
Every time I go away I come back with some ‘don’t they do this thing better than we do where I live’ notion. This time it was all about bins. If you’ve been around these parts for a while you will know I am a big fan of nudge/behavioural change. Can the wording on...
Shingles knows what now?
Let’s look at health-related copywriting. A telly ad I didn’t understand has prompted me to write about it. I’m talking about that shingles ad. “Get to know shingles because shingles knows you.” I think it says. I’ve seen it loads of times and yet I still have no idea...
Lost in translation
Some of us copywriters (me) often write for an international audience. If you’ve been reading my posts for a while you will know that my specialism is plain English. It’s this skill that means writing for an international audience is not a tough gig for me. We’ve all...
What’s in a name
Telly ads normally make me glaze over and zone out, but the latest/current one from Hyundai caught my ear. The entire ad was about how we’ve all been pronouncing the name wrong. I don’t know how long Hyundai has been around or why they chose now to do this (though...
Who wrote what?
Ghostwriting is quite the hot topic at the moment. In the sense of both the facts and the prose, in that OVERLY written about book by a prince. I’ve not bought the book. I don’t intend to buy the book. I don’t even want to read about the book. But I haven’t been able...
Older, wiser, ragier
As ever, it’s about how you both talk to and about older people. It’s about not alienating older people. It’s about avoiding lazy stereotypes. It’s about the language/words you use.