If we can nudge behaviour on bottle returns, can we apply the same thinking elsewhere?
Accessible digital content – Alt text
Alt text, or alternative text, is a brief description of an image or other visual content that's read aloud by screen readers to help people with visual or cognitive disabilities understand the content. Alt text is an essential part of making digital content...
Dog language
I’ve been pondering recently the words and phrases that my dog understands. I can categorically state that she’s no genius. Plus I’m not a dog specialist in any way. But, the words and phrases she knows and understands are directly attributable to me and my...
Room 101 of words and phrases that make my insides squirm
Language is fluid and subjective—what irks one person might delight another. Still, there’s something cathartic about naming and shaming the words that make you cringe.fd
Inside-out comms
Your customers are not your employees. Well, in some cases they might be, but as a general rule, especially when it comes to comms they are distinct and disparate. Why am I telling you this? I’m seeing an increasing number of external comms full of internal comms. By...
Sorry not sorry – The corporate apology
Us Brits are becoming globally renowned for failing to deliver sincere and effective corporate apologies.
Grab a brolly…
I can remain both fascinated and a tad confused by the language of weather
Words to avoid in 2024
But in the business of business, you need to keep on top of trends and make your offering as clear as possible. And if you can’t – then hire a copywriter who can.
Complex climate conversations
I know it’s supposedly a very British thing, but I have honestly never had so many conversations about the weather, and up until extremely recently I don’t think I’d ever had a conversation with friends/family about what temperature we all have the thermostat on. Is...
Rubbish copy – nudge on bins
Every time I go away I come back with some ‘don’t they do this thing better than we do where I live’ notion. This time it was all about bins. If you’ve been around these parts for a while you will know I am a big fan of nudge/behavioural change. Can the wording on...