by Deborah | May 15, 2020 | Behaviour, Communications, Crisis management, Language, Nudge theory
Yes, we are still in the midst of a pandemic with a vile virus that will be around for some time. The death toll is staggering, but…but the changes in behaviour in the UK at least (I can only speak for the UK, as it’s where I live) have also been staggering....
by Deborah | Apr 17, 2020 | Behaviour, Communications, Content, Crisis management, Language, Perception, Social media, Twitter
I know I bang on about plain English, direct communications and making things simple but this situation we are in now – a global public health pandemic – reinforces this five hundredfold. The situation is a conspiracy theorists wet dream. I’d like to think I...
by Deborah | Mar 19, 2020 | Behaviour, Communications, Content, Copywriting, Crisis management, Customer service, Data, Digital, direct marketing, Language, Tone of voice
It’s enough trying to keep up to date with the news in these bewildering times, whilst also managing overwhelm, without the excessive comms from every Tom, Dick and Harry I’ve ever had contact with in a personal or work capacity in the past 10 years. Or so it seems....
by Deborah | Jan 22, 2020 | Branding, Communications, Content, Copywriting, Jargon, Language
A couple of days ago I read a piece about teachers banning slang in classrooms and jumped on a quote in the piece from linguistics expert Ian Cushing, a lecturer in education at Brunel University London who said, “There’s no incorrect or correct way of...
by Deborah | Nov 22, 2019 | Content, Copywriting, Digital, Language
I write for humans. I always say this to anyone who asks, some that don’t and basically anyone who will listen. This is why I’m thrilled to hear about BERT. BERT is not my marketing persona. It’s not a fictional human I write for. BERT stands for...
by Deborah | Jul 16, 2019 | Behaviour, Communications, Content, Ethics, Language
Unusually for me I joined in a Twitter chat last night (15 July). I say unusually as I’m quite strict about my working hours and my screen time, because I feel it’s important for my mental wellbeing and work/life balance. It was #commschat, a weekly Twitter chat on a...
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