Let’s remove barriers, point out the flaws and make sure we’re not writing, designing, marketing, PRing products or services that alienate from the off.
DIY NOT
A professional copywriter can translate bullet points, notes, scribbles or a phone chat into high quality copy that speaks to the target audience in a far more cost-efficient manner than the wrong person on the tools can.
Moving house – clear comms
I’ve just moved house. Meh. It’s exciting obviously and tiring, and a tad stressful. There is also a ton of life admin to do post-move. Some companies make it incredibly easy to do with nice clear comms and excellent customer service. Others, well…
The Twitter
I was most looking forward to David Baddiel’s (of 90s telly prog Fantasy Football, The England Men’s football anthem 3 lions, comedy stand up and Twitter power user fame) BBC2 documentary ‘Social Media, Anger and Us’ last night (13 December). It did not disappoint.
Green Claims Code
We hope it will give confidence to those businesses whose products are genuinely ‘green’ to provide consumers with the information they need to make informed decisions.”
Tackling Covid 19 misinformation – Go Viral
I am not a gamer. I am not a conspiracy theorist. I am not a spreader of falsehoods. I don’t even generally tend to click when I see something specifically clickbaity BUT I found this Go Viral Game fascinating, eye-opening and a bit scary. The home page says “GO...
The wonder of plain English
I’m not a big podcast fan BUT I have a select few I’m quite fond of. One is Three Little Words by comedian John Bishop and actor and writer Tony Pitt. They ask guests to bring in and discuss three words they love and one word they’d rather never hear again. The last...
On the climate catastrophe – again
Did you hear the news? It’s all our fault, all of it. What is you say? The climate catastrophe that’s what. On 5th August the UN IPPC (which stands for Intergovernmental Panel on Climate Change) published their latest report which laid the blame for the climate...
Clear comms on climate change
What is your personal impact on the planet? Or that of your company? Any idea? Probably not. Whilst we are surrounded by messaging on climate change and stories of human-induced climate catastrophe in the form of news pieces, telly programmes and films, and awareness...
Opening up; throwing (sh*t) down
We absolutely can change heavily entrenched behaviour – the last 12 months have proven that