by Deborah | Dec 15, 2020 | Behaviour, Communications, Crisis management, Language, PR, Uncategorized
The news that a Covid-19 vaccine was approved by the regulators in recent weeks was met with a collective sigh of relief and cheers all round for those clever science bods. And now, we’re going to see one of the biggest comms exercises most of us will have ever...
by Deborah | Nov 24, 2020 | Behaviour, Communications, Content, Copywriting, Crisis management, Customer service, Language, Perception, Tone of voice
I do like the phrase ‘reading the room’. Sometimes I can’t put my finger on why some words and phrases sound just perfect and others grate. What does reading the room mean though? And what does it mean to you? Reading the room to me is about understanding...
by Deborah | Sep 23, 2020 | Behaviour, Communications, Crisis management, Language, Plain English
I’m a plain English advocate, I always have been, but I’ve never felt so strongly about it until now. When I say now, I mean the last 6 months. The last 6 months of mixed messaging from the UK government in dealing with the coronavirus pandemic. I occasionally look...
by Deborah | May 15, 2020 | Behaviour, Communications, Crisis management, Language, Nudge theory
Yes, we are still in the midst of a pandemic with a vile virus that will be around for some time. The death toll is staggering, but…but the changes in behaviour in the UK at least (I can only speak for the UK, as it’s where I live) have also been staggering....
by Deborah | Apr 17, 2020 | Behaviour, Communications, Content, Crisis management, Language, Perception, Social media, Twitter
I know I bang on about plain English, direct communications and making things simple but this situation we are in now – a global public health pandemic – reinforces this five hundredfold. The situation is a conspiracy theorists wet dream. I’d like to think I...
by Deborah | Mar 19, 2020 | Behaviour, Communications, Content, Copywriting, Crisis management, Customer service, Data, Digital, direct marketing, Language, Tone of voice
It’s enough trying to keep up to date with the news in these bewildering times, whilst also managing overwhelm, without the excessive comms from every Tom, Dick and Harry I’ve ever had contact with in a personal or work capacity in the past 10 years. Or so it seems....
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