by Deborah | Mar 19, 2020 | Behaviour, Communications, Content, Copywriting, Crisis management, Customer service, Data, Digital, direct marketing, Language, Tone of voice
It’s enough trying to keep up to date with the news in these bewildering times, whilst also managing overwhelm, without the excessive comms from every Tom, Dick and Harry I’ve ever had contact with in a personal or work capacity in the past 10 years. Or so it seems....
by Deborah | Jan 22, 2020 | Branding, Communications, Content, Copywriting, Jargon, Language
A couple of days ago I read a piece about teachers banning slang in classrooms and jumped on a quote in the piece from linguistics expert Ian Cushing, a lecturer in education at Brunel University London who said, “There’s no incorrect or correct way of...
by Deborah | Nov 22, 2019 | Content, Copywriting, Digital, Language
I write for humans. I always say this to anyone who asks, some that don’t and basically anyone who will listen. This is why I’m thrilled to hear about BERT. BERT is not my marketing persona. It’s not a fictional human I write for. BERT stands for...
by Deborah | Jul 16, 2019 | Behaviour, Communications, Content, Ethics, Language
Unusually for me I joined in a Twitter chat last night (15 July). I say unusually as I’m quite strict about my working hours and my screen time, because I feel it’s important for my mental wellbeing and work/life balance. It was #commschat, a weekly Twitter chat on a...
by Deborah | Jun 17, 2019 | Communications, Content, Copywriting, Jargon, Language, UX copy
Do you keep seeing UX everywhere and wondering what the *UX* it is? Yep me too. So I did some research. There isn’t a single recognised definition of UX but it stands for user experience and is about making things better for the user. In essence it’s putting the user...
by Deborah | May 15, 2019 | Communications, Content, Copywriting, Language, Tone of voice
Most dog owners know that one of the principles of basic canine training is rewarding good behaviour and correcting undesirable (bad) behaviour. If you aren’t clear with your dog about what is right and wrong he/she won’t have a clue what to do. Waiting patiently for...
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