Blog - it's dead good

Informed consent

by | April 15, 2019 | 0 comments

Some months ago I heard about a company that places reps in maternity wards of some hospitals and said reps approach new mums offering up a bag full of freebies and a free bedside photo shoot. Say what? I was genuinely taken aback and assumed this was a new thing, but nope, the company (Bounty) […]

Money back guaranteed

by | March 18, 2019 | 0 comments

I’ve got a bee in my bonnet about litter picks. I think it’s totally the wrong message to send out i.e. ‘we’ll pick up after you”. No. Change the record. Change the message. I wouldn’t dream of dropping litter and I think part of that is the way I was brought up, but also the […]

Me, on newsletters

by | February 13, 2019 | 0 comments

I’m a big fan of email newsletters. I think they are a great way for companies to keep in touch with customers and prospects. Sophisticated, and often free, mailing platforms provide you with data on what readers like, and maybe don’t like, and if they are opening, reading, forwarding and clicking, and at what time. […]

By Deborah Wroe Given the news overload of late you may have missed the announcement in early June of a new museum in Sweden dedicated to all things failure. The world’s first Museum of Failure is the brainchild of Dr Samuel West, an organisational psychologist. The collection consists of over seventy failed products and services […]

I got an email the other day from a business I last used 6 months ago. It was only a couple of lines and was seeking feedback on their services. It literally said can you tell us what we are doing right and what we are doing wrong. I thought good for them in seeking […]

By Deborah Wroe It was World Book Day last week. If you are a parent this event could not have passed you by. And if you are on social media – ditto. Feeds were full of cute images of children in fabulous costumes. World Book Day is a wonderful celebration of the written word and an […]

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