Let’s remove barriers, point out the flaws and make sure we’re not writing, designing, marketing, PRing products or services that alienate from the off.
Are local Facebook community groups just an alternative to Google for lazy people?
TL;DR – small businesses update your local presence to accurately present the basics – who, what, where, when, how much.
Green Claims Code
We hope it will give confidence to those businesses whose products are genuinely ‘green’ to provide consumers with the information they need to make informed decisions.”
# days
This month (September) national and international awareness days include sourdough, childhood cancer, Urology, Alzheimer's, Fun Fairs and International week of happiness at work. A real mixed bag wouldn’t you say? You all know the origins of #Bluemonday yes? If not,...
Don’t pinkwash this Pride
it’s so important to be able to walk the talk and back up any Pride merch with real examples of what you as a business/brand are doing to support the cause, which may be financial, political, or social.
What holiday cottage owners should be including in their web copy and why
Here’s my take on what holiday cottage owners should be including in their web copy and why.
Informed consent
Some months ago I heard about a company that places reps in maternity wards of some hospitals and said reps approach new mums offering up a bag full of freebies and a free bedside photo shoot. Say what? I was genuinely taken aback and assumed this was a new thing, but...
Money back guaranteed
I’ve got a bee in my bonnet about litter picks. I think it’s totally the wrong message to send out i.e. ‘we’ll pick up after you”. No. Change the record. Change the message. I wouldn’t dream of dropping litter and I think part of that is the way I was brought up, but...
Me, on newsletters
I’m a big fan of email newsletters. I think they are a great way for companies to keep in touch with customers and prospects. Sophisticated, and often free, mailing platforms provide you with data on what readers like, and maybe don’t like, and if they are opening,...
Failure is not an option, or is it?
By Deborah Wroe Given the news overload of late you may have missed the announcement in early June of a new museum in Sweden dedicated to all things failure. The world’s first Museum of Failure is the brainchild of Dr Samuel West, an organisational psychologist. The...