by Deborah | Oct 17, 2019 | Content, Copywriting, Marketing
I’ve just had a week away in Northumberland. I’ve been trying to get there for a good few years to see the stunning beaches, huge country park and starry skies. Plus the fact that it’s often portrayed as one of the most dog-friendly parts of the UK. I couldn’t go with...
by Deborah | Apr 15, 2019 | Data, direct marketing, Ethics, Marketing
Some months ago I heard about a company that places reps in maternity wards of some hospitals and said reps approach new mums offering up a bag full of freebies and a free bedside photo shoot. Say what? I was genuinely taken aback and assumed this was a new thing, but...
by Deborah | Mar 18, 2019 | Behaviour, Communications, Content, Copywriting, Language, Marketing, Nudge theory
I’ve got a bee in my bonnet about litter picks. I think it’s totally the wrong message to send out i.e. ‘we’ll pick up after you”. No. Change the record. Change the message. I wouldn’t dream of dropping litter and I think part of that is the way I was brought up, but...
by Deborah | Feb 13, 2019 | Behaviour, Communications, Content, Copywriting, direct marketing, Marketing, Tone of voice
I’m a big fan of email newsletters. I think they are a great way for companies to keep in touch with customers and prospects. Sophisticated, and often free, mailing platforms provide you with data on what readers like, and maybe don’t like, and if they are opening,...
by Deborah | Jun 27, 2017 | Advertising, Branding, Marketing, Research
By Deborah Wroe Given the news overload of late you may have missed the announcement in early June of a new museum in Sweden dedicated to all things failure. The world’s first Museum of Failure is the brainchild of Dr Samuel West, an organisational psychologist. The...
by Deborah | May 9, 2017 | Marketing, Research
I got an email the other day from a business I last used 6 months ago. It was only a couple of lines and was seeking feedback on their services. It literally said can you tell us what we are doing right and what we are doing wrong. I thought good for them in seeking...
