I’m currently looking for a very specific service provider locally. I found a most excellent candidate via his most excellent website. It was written in plain English. It directly addressed my needs. I instantly knew he offered the services I needed. Unfortunately,...
QR codes – why?
TL;DR I’m not saying don’t use QR (quick response) codes, I’m saying provide alternatives as well. Personally I’d put QR codes in the marketing box of tricks labelled ‘just because you can doesn’t mean you should’. So what are QR codes? They are like a square barcode...
Venn diagrams, the Euros and Jane McDonald
It IS important to know your audience
Charitable words – Social media and organisational communication
Recognising the potential benefits and risks involved as well as having a well-thought-out social media strategy is essential
Shingles knows what now?
Let’s look at health-related copywriting. A telly ad I didn’t understand has prompted me to write about it. I’m talking about that shingles ad. “Get to know shingles because shingles knows you.” I think it says. I’ve seen it loads of times and yet I still have no idea...
What’s in a name
Telly ads normally make me glaze over and zone out, but the latest/current one from Hyundai caught my ear. The entire ad was about how we’ve all been pronouncing the name wrong. I don’t know how long Hyundai has been around or why they chose now to do this (though...
The Train Guy and plain English
Let’s talk about trains! I’m kidding. Seriously who needs to read another word on trains and whether they are running, packed, cancelled, non-existent, etc? No, when I say trains I’m talking about The Train Guy. If you are unfamiliar, The Train Guy is a character from...
Who are you alienating?
Let’s remove barriers, point out the flaws and make sure we’re not writing, designing, marketing, PRing products or services that alienate from the off.
Are local Facebook community groups just an alternative to Google for lazy people?
TL;DR – small businesses update your local presence to accurately present the basics – who, what, where, when, how much.
Green Claims Code
We hope it will give confidence to those businesses whose products are genuinely ‘green’ to provide consumers with the information they need to make informed decisions.”