By Deborah Wroe My dream is to build my own eco house. No, you won’t see me on Grand Designs soon. 1) my design is not that grand and 2) I’m camera shy – no really I am. My job has always been to put others in the spotlight whilst I hover in the background and I’m not...
FOMO and marketing
By Deborah Wroe Ofcom’s Communications Market Report 2016 has found that one in three adult internet users (34%), equivalent to 15 million people in the UK, has sought a period of time offline, with one in ten (11%) doing so in the last week alone. Some people are...
Have you ever been to a Harvester before?
By Deborah Wroe I had an embarrassing experience in Tesco petrol forecourt the other day. I was in a rush. It was sunny and I had my shades on. For the first time in a long time I deliberately did not go to the pay at pump row as I needed something from the shop. I...
Tight arse Tuesdays and other incentives
By Deborah Wroe Special offers, money off vouchers, early bird prices and happy hour are all incentives to get people to take up your services, sometimes to fill quiet periods, or to get new customers in your door. Tight arse Tuesday is an Australian phenomenon and...