by Deborah | Jul 21, 2020 | Behaviour, Communications, Copywriting, Nudge theory
After endless months of limitations, lockdown has been (and continues to be) very slowly eased. With this comes more freedom and more choices – more open spaces re-opening, children’s play parks being un-padlocked (truly one of the saddest sights for me has been...
by Deborah | May 15, 2020 | Behaviour, Communications, Crisis management, Language, Nudge theory
Yes, we are still in the midst of a pandemic with a vile virus that will be around for some time. The death toll is staggering, but…but the changes in behaviour in the UK at least (I can only speak for the UK, as it’s where I live) have also been staggering....
by Deborah | Aug 19, 2019 | Behaviour, Communications, Content, Crisis management, Data, Ethics, Facebook, Nudge theory, Social media
Hands up if you’ve watched The Great Hack on Netflix? I wasn’t going to watch it as I felt I knew the bones of the story from following the revelations, in real-time, as they came to light on Twitter, and reading the many Guardian and Observer articles but I succumbed...
by Deborah | Mar 18, 2019 | Behaviour, Communications, Content, Copywriting, Language, Marketing, Nudge theory
I’ve got a bee in my bonnet about litter picks. I think it’s totally the wrong message to send out i.e. ‘we’ll pick up after you”. No. Change the record. Change the message. I wouldn’t dream of dropping litter and I think part of that is the way I was brought up, but...
by Deborah | Feb 18, 2016 | Behaviour, Customer service, Marketing, Nudge theory
By Deborah Wroe There is an old saying about the marketing dept being purely responsible for colouring in, and there was a recent meme that perpetuated this myth, all about needing glitter and sparkle for a career in PR. So some people outside the industry could be...
by Deborah | Sep 23, 2015 | Behaviour, Data, Language, Nudge theory
By Deborah Wroe How did a simple message on gov.uk increase organ donor registration by 100,000? Using nudge theory that’s how. Positive reinforcement and indirect suggestions can and do influence behaviour. Nudge theory doesn’t have a single adopted definition but...
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