by Deborah | Aug 19, 2019 | Behaviour, Communications, Content, Crisis management, Data, Ethics, Facebook, Nudge theory, Social media
Hands up if you’ve watched The Great Hack on Netflix? I wasn’t going to watch it as I felt I knew the bones of the story from following the revelations, in real-time, as they came to light on Twitter, and reading the many Guardian and Observer articles but I succumbed...
by Deborah | Mar 18, 2019 | Behaviour, Communications, Content, Copywriting, Language, Marketing, Nudge theory
I’ve got a bee in my bonnet about litter picks. I think it’s totally the wrong message to send out i.e. ‘we’ll pick up after you”. No. Change the record. Change the message. I wouldn’t dream of dropping litter and I think part of that is the way I was brought up, but...
by Deborah | Feb 18, 2016 | Behaviour, Customer service, Marketing, Nudge theory
By Deborah Wroe There is an old saying about the marketing dept being purely responsible for colouring in, and there was a recent meme that perpetuated this myth, all about needing glitter and sparkle for a career in PR. So some people outside the industry could be...
by Deborah | Sep 23, 2015 | Behaviour, Data, Language, Nudge theory
By Deborah Wroe How did a simple message on gov.uk increase organ donor registration by 100,000? Using nudge theory that’s how. Positive reinforcement and indirect suggestions can and do influence behaviour. Nudge theory doesn’t have a single adopted definition but...
