Blog - it's dead good

Hands up if you’ve watched The Great Hack on Netflix? I wasn’t going to watch it as I felt I knew the bones of the story from following the revelations, in real-time, as they came to light on Twitter, and reading the many Guardian and Observer articles but I succumbed one rainy Saturday. For those […]

I’ve got a bee in my bonnet about litter picks. I think it’s totally the wrong message to send out i.e. ‘we’ll pick up after you”. No. Change the record. Change the message. I wouldn’t dream of dropping litter and I think part of that is the way I was brought up, but also the […]

By Deborah Wroe There is an old saying about the marketing dept being purely responsible for colouring in, and there was a recent meme that perpetuated this myth, all about needing glitter and sparkle for a career in PR. So some people outside the industry could be forgiven for thinking we can’t even do joined up […]

By Deborah Wroe How did a simple message on gov.uk increase organ donor registration by 100,000? Using nudge theory that’s how. Positive reinforcement and indirect suggestions can and do influence behaviour. Nudge theory doesn’t have a single adopted definition but its origins lie in behavioural economics and its about – from a marketing and communications perspective […]