We absolutely can change heavily entrenched behaviour – the last 12 months have proven that
Stopping tossers and litterpricks
After endless months of limitations, lockdown has been (and continues to be) very slowly eased. With this comes more freedom and more choices - more open spaces re-opening, children’s play parks being un-padlocked (truly one of the saddest sights for me has been...
Nudge is not the enemy
Yes, we are still in the midst of a pandemic with a vile virus that will be around for some time. The death toll is staggering, but...but the changes in behaviour in the UK at least (I can only speak for the UK, as it’s where I live) have also been staggering. Right...
My thoughts on The Great Hack
Hands up if you’ve watched The Great Hack on Netflix? I wasn’t going to watch it as I felt I knew the bones of the story from following the revelations, in real-time, as they came to light on Twitter, and reading the many Guardian and Observer articles but I succumbed...
Money back guaranteed
I’ve got a bee in my bonnet about litter picks. I think it’s totally the wrong message to send out i.e. ‘we’ll pick up after you”. No. Change the record. Change the message. I wouldn’t dream of dropping litter and I think part of that is the way I was brought up, but...
Joined up thinking and Deborah’s Christmas (almost) ruined
By Deborah Wroe There is an old saying about the marketing department being purely responsible for colouring in, and there was a recent meme that perpetuated this myth, all about needing glitter and sparkle for a career in PR. So some people outside the industry could...
If you give men a target, they can’t help but aim at it and other examples of nudge
By Deborah Wroe How did a simple message on gov.uk increase organ donor registration by 100,000? Using nudge theory that’s how. Positive reinforcement and indirect suggestions can and do influence behaviour. Nudge theory doesn’t have a single adopted definition but...