What is your personal impact on the planet? Or that of your company? Any idea? Probably not. Whilst we are surrounded by messaging on climate change and stories of human-induced climate catastrophe in the form of news pieces, telly programmes and films, and awareness...
Reading the room
I do like the phrase 'reading the room'. Sometimes I can’t put my finger on why some words and phrases sound just perfect and others grate. What does reading the room mean though? And what does it mean to you? Reading the room to me is about understanding the mood –...
Giving good GIF is not enough
There’s a real power in having access to a brand’s SM and being a grand guardian. And, as we all know, with great power comes great responsibility. Checks and balances need to be put in place to ensure that any account stays on brand.
No to the status quo
I’ve been having moments of optimism recently. I know! Strange times, unprecedented, yadda yadda, but also, we are now in a period of intense and rapid change. Once we are out of the other side of this, what will we keep hold of and what will we ditch? Who knows. But...
Stop the spread – of misinformation
I know I bang on about plain English, direct communications and making things simple but this situation we are in now – a global public health pandemic – reinforces this five hundredfold.
#grabbag – a competition to win a giant bag of crisps?
On Sunday (8 September) tweets started to appear using #grabbag. A competition to win a giant bag of crisps? Nope.
All about tyops
I saw an online ad today for an upcoming event. A charity do, for a worthy cause, with a celeb host. The host’s name was spelled wrong. My finger hovered over telling them and quickly hovered away. “Don’t be that person” my inner pedant voice said. Experience tells me...
World Book Day, public perception and deception
By Deborah Wroe It was World Book Day last week. If you are a parent this event could not have passed you by. And if you are on social media – ditto. Feeds were full of cute images of children in fabulous costumes. World Book Day is a wonderful celebration of the...
What was it called again?
By Deborah Wroe I’ve been searching in vain for the name of a local restaurant I briefly worked in way back when. I’ve asked on Twitter and Facebook, my mum has been in the library and the local archives place, and so far nothing nada, nish, except there are now a...
Every penguin has a song
By Deborah Wroe Have you seen the film Happy Feet? I love it…penguins dancing and singing, what’s not to love? In this Warner Bros animation every penguin has a unique song, a heartsong which they use to attract a mate. Poor Mumble, a penguin chick from parents of...