What is your personal impact on the planet? Or that of your company? Any idea? Probably not. Whilst we are surrounded by messaging on climate change and stories of human-induced climate catastrophe in the form of news pieces, telly programmes and films, and awareness...
Opening up; throwing (sh*t) down
We absolutely can change heavily entrenched behaviour – the last 12 months have proven that
Keep it simple stupid (KISS)
Some copywriters have a niche. Mine is plain English. That’s it. Some copywriters have a passion for certain sectors or topics. My passion is plain English. That’s it. Verbose copy is so difficult to read. It must be a nightmare to write! You have to keep re-reading...
Consistently inconsistent messaging
I’m not for one minute saying that plain English would have meant we are not in the mess we are in now. I am saying that people would have found it easier to stick to the rules if there was universal understanding of the rules. People can only follow what they understand.