by Deborah | Aug 19, 2019 | Behaviour, Communications, Content, Crisis management, Data, Ethics, Facebook, Nudge theory, Social media
Hands up if you’ve watched The Great Hack on Netflix? I wasn’t going to watch it as I felt I knew the bones of the story from following the revelations, in real-time, as they came to light on Twitter, and reading the many Guardian and Observer articles but I succumbed...
by Deborah | May 15, 2018 | Behaviour, Communications, Content, Copywriting, Language, Social media, Twitter
By Deborah Wroe I read a cynical article* in The Guardian this morning, I know right? It’s about teachers’ letters around primary school Sats and how they often get posted on social media and go viral. I read one on Twitter at the weekend, and I adored it This, given...
by Deborah | Feb 1, 2017 | Ethics, Facebook, Marketing, PR, Social media, Twitter
Breaking news – In Australia ‘Fake news’ has been selected as Macquarie Dictionary’s Word Of The Year. The Oxford English Dictionary announced ‘post truth’ as its choice in November, and the Merriam-Webster dictionary selected ‘surreal’ – both chosen due to a...
by Deborah | Oct 12, 2016 | Advertising, Communications, Content, Copywriting, Data, Facebook, Marketing, Multi-channel, PR, Social media
By Deborah Wroe My dream is to build my own eco house. No, you won’t see me on Grand Designs soon. 1) my design is not that grand and 2) I’m camera shy – no really I am. My job has always been to put others in the spotlight whilst I hover in the background and I’m not...
by Deborah | Aug 16, 2016 | Behaviour, Facebook, Multi-channel, Social media, Twitter
By Deborah Wroe Ofcom’s Communications Market Report 2016 has found that one in three adult internet users (34%), equivalent to 15 million people in the UK, has sought a period of time offline, with one in ten (11%) doing so in the last week alone. Some people are...
by Deborah | Jun 17, 2016 | Facebook, Social media, Twitter
By Deborah Wroe It normally bugs me when people moan about changes to Facebook and Twitter. Facebook and Twitter can make whatever changes they like and we just have to work with it, but…the most recent changes announced by Twitter have really riled me. I could drop...
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