This month (September) national and international awareness days include sourdough, childhood cancer, Urology, Alzheimer's, Fun Fairs and International week of happiness at work. A real mixed bag wouldn’t you say? You all know the origins of #Bluemonday yes? If not,...
On social media, and OFF
Ssh, don’t tell anyone, but I watched the last hour of the Euro 2020 final on Sunday. I switched it on at 10 pm to see if it had finished, purely as I wanted to go to bed, but only safe in the knowledge that I wouldn’t be woken up by screeches of joy, or the other. So...
Giving good GIF is not enough
There’s a real power in having access to a brand’s SM and being a grand guardian. And, as we all know, with great power comes great responsibility. Checks and balances need to be put in place to ensure that any account stays on brand.
Stop the spread – of misinformation
I know I bang on about plain English, direct communications and making things simple but this situation we are in now – a global public health pandemic – reinforces this five hundredfold.
My thoughts on The Great Hack
Hands up if you’ve watched The Great Hack on Netflix? I wasn’t going to watch it as I felt I knew the bones of the story from following the revelations, in real-time, as they came to light on Twitter, and reading the many Guardian and Observer articles but I succumbed...
Kind words for kids
By Deborah Wroe I read a cynical article* in The Guardian this morning, I know right? It’s about teachers’ letters around primary school Sats and how they often get posted on social media and go viral. I read one on Twitter at the weekend, and I adored it This, given...
Responsible marketing in the post truth era
Breaking news – In Australia ‘Fake news’ has been selected as Macquarie Dictionary’s Word Of The Year. The Oxford English Dictionary announced ‘post truth’ as its choice in November, and the Merriam-Webster dictionary selected ‘surreal’ – both chosen due to a...
The Jack of all trades building approach to marketing
By Deborah Wroe My dream is to build my own eco house. No, you won’t see me on Grand Designs soon. 1) my design is not that grand and 2) I’m camera shy – no really I am. My job has always been to put others in the spotlight whilst I hover in the background and I’m not...
FOMO and marketing
By Deborah Wroe Ofcom’s Communications Market Report 2016 has found that one in three adult internet users (34%), equivalent to 15 million people in the UK, has sought a period of time offline, with one in ten (11%) doing so in the last week alone. Some people are...
Twitter made simple – says Twitter
By Deborah Wroe It normally bugs me when people moan about changes to Facebook and Twitter. Facebook and Twitter can make whatever changes they like and we just have to work with it, but…the most recent changes announced by Twitter have really riled me. I could drop...