by Deborah | Oct 8, 2020 | Behaviour, Branding, Communications, Content, Copywriting, Crisis management, Customer service, Digital, Facebook, Perception, PR, Social media, Twitter
Does your business have a social media presence? How many people have access? Do you remember to revoke their access/change passwords when someone leaves? How much training have they had? Are your brand guidelines documented in an accessible and easy to read format?...
by Deborah | Apr 17, 2020 | Behaviour, Communications, Content, Crisis management, Language, Perception, Social media, Twitter
I know I bang on about plain English, direct communications and making things simple but this situation we are in now – a global public health pandemic – reinforces this five hundredfold. The situation is a conspiracy theorists wet dream. I’d like to think I...
by Deborah | Aug 19, 2019 | Behaviour, Communications, Content, Crisis management, Data, Ethics, Facebook, Nudge theory, Social media
Hands up if you’ve watched The Great Hack on Netflix? I wasn’t going to watch it as I felt I knew the bones of the story from following the revelations, in real-time, as they came to light on Twitter, and reading the many Guardian and Observer articles but I succumbed...
by Deborah | May 15, 2018 | Behaviour, Communications, Content, Copywriting, Language, Social media, Twitter
By Deborah Wroe I read a cynical article* in The Guardian this morning, I know right? It’s about teachers’ letters around primary school Sats and how they often get posted on social media and go viral. I read one on Twitter at the weekend, and I adored it This, given...
by Deborah | Feb 1, 2017 | Ethics, Facebook, Marketing, PR, Social media, Twitter
Breaking news – In Australia ‘Fake news’ has been selected as Macquarie Dictionary’s Word Of The Year. The Oxford English Dictionary announced ‘post truth’ as its choice in November, and the Merriam-Webster dictionary selected ‘surreal’ – both chosen due to a...
by Deborah | Oct 12, 2016 | Advertising, Communications, Content, Copywriting, Data, Facebook, Marketing, Multi-channel, PR, Social media
By Deborah Wroe My dream is to build my own eco house. No, you won’t see me on Grand Designs soon. 1) my design is not that grand and 2) I’m camera shy – no really I am. My job has always been to put others in the spotlight whilst I hover in the background and I’m not...
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