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FOMO and marketing

By Deborah Wroe Ofcom’s Communications Market Report 2016 has found that one in three adult internet users (34%), equivalent to 15 million people in the UK, has sought a period of time offline, with one in ten (11%) doing so in the last week alone. Some people are...

Twitter made simple – says Twitter

By Deborah Wroe It normally bugs me when people moan about changes to Facebook and Twitter. Facebook and Twitter can make whatever changes they like and we just have to work with it, but…the most recent changes announced by Twitter have really riled me. I could drop...

It’s good to share, or is it?

By Deborah Wroe Sharing, for my generation, was undoubtedly taught at home, with siblings and friends, and at play school – share your toys, share your sweets, it’s good/kind to share. Oh my, what a difference social media makes to the world of sharing! There’s over...

Spoiler alert – how many sleeps?

By Deborah Wroe I’m a big fan of Scott and Bailey. I love Suranne Jones, not just because she is from down the road from me, but because she is a cracking actress. I also like Lesley Sharp and the writing on Scott and Bailey is top notch, oh and it’s filmed locally...

Ignore Twitter at your peril

By Deborah Wroe In December 2012 Twitter announced it had surpassed 200 million monthly active users. Despite this massive growth Twitter still has its detractors……“I don’t have the time”, “I don’t care what Beyonce had for her breakfast”, “It’s just for kids”. And...

What’s in a name?

By Deborah Wroe No, not according to Shakespeare*, but the Twittersphere. If you are about to launch yourself on Twitter you need a name and although it’s not the most agonising marketing decision you will have to make it does need some thought. Grab it – Claim your...

The humble hashtag

By Deborah Wroe The what? The #, the hashtag, the symbol used on Twitter to group together tweets on a particular topic. On quite a lot of TV shows nowadays, the voiceover or presenter will ask the audience to ‘tweet us’ using the hashtag #example’ so that you can...

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