What is your personal impact on the planet? Or that of your company? Any idea? Probably not. Whilst we are surrounded by messaging on climate change and stories of human-induced climate catastrophe in the form of news pieces, telly programmes and films, and awareness...
Reading the room
I do like the phrase 'reading the room'. Sometimes I can’t put my finger on why some words and phrases sound just perfect and others grate. What does reading the room mean though? And what does it mean to you? Reading the room to me is about understanding the mood –...
Tricky times – to email or not to email
We really are in unprecedented and utterly bewildering times. It’s fast-moving and there are people that need to be kept informed across the board about a whole host of issues – some, clearly more important than others.
Getting the best results through constructive feedback (in copywriting and dog training)
Most dog owners know that one of the principles of basic canine training is rewarding good behaviour and correcting undesirable (bad) behaviour. If you aren’t clear with your dog about what is right and wrong he/she won’t have a clue what to do. Waiting patiently for...
Me, on newsletters
I’m a big fan of email newsletters. I think they are a great way for companies to keep in touch with customers and prospects. Sophisticated, and often free, mailing platforms provide you with data on what readers like, and maybe don’t like, and if they are opening,...
CEOs managing Twitter for a day
By Deborah Wroe I read a tweet the other day from someone suggesting all CEOs should manage their company’s social media for a day. I think it was from a social media manager 😉 I’m a big fan of back to the floor stuff. That TV show ‘Back to the floor’ ah no,...
I’m a newsletter junkie
By Deborah Wroe My name is Deborah and I am a newsletter junkie. When I come across a brand I like, I seek out their website, follow them on Twitter, like them on Facebook and look for a newsletter sign-up on their website. More often than not the sign-up doesn’t say...
Every penguin has a song
By Deborah Wroe Have you seen the film Happy Feet? I love it…penguins dancing and singing, what’s not to love? In this Warner Bros animation every penguin has a unique song, a heartsong which they use to attract a mate. Poor Mumble, a penguin chick from parents of...