Blog - it's dead good

Most dog owners know that one of the principles of basic canine training is rewarding good behaviour and correcting undesirable (bad) behaviour. If you aren’t clear with your dog about what is right and wrong he/she won’t have a clue what to do. Waiting patiently for food? Good. Jumping up at visitors? Bad. A lot […]

I’m a big fan of email newsletters. I think they are a great way for companies to keep in touch with customers and prospects. Sophisticated, and often free, mailing platforms provide you with data on what readers like, and maybe don’t like, and if they are opening, reading, forwarding and clicking, and at what time. […]

By Deborah Wroe I read a tweet the other day from someone suggesting all CEOs should manage their company’s social media for a day. I think it was from a social media manager 😉 I’m a big fan of back to the floor stuff. That TV show ‘Back to the floor’ ah no, ‘Undercover Boss’ was/is […]

By Deborah Wroe My name is Deborah and I am a newsletter junkie. When I come across a brand I like, I seek out their website, follow them on Twitter, like them on Facebook and look for a newsletter sign-up on their website. More often than not the sign-up doesn’t say exactly what I am […]

By Deborah Wroe Have you seen the film Happy Feet? I love it…penguins dancing and singing, what’s not to love? In this Warner Bros animation every penguin has a unique song, a heartsong which they use to attract a mate. Poor Mumble, a penguin chick from parents of fine voice, is sadly lacking in the […]