I’m currently looking for a very specific service provider locally. I found a most excellent candidate via his most excellent website. It was written in plain English. It directly addressed my needs. I instantly knew he offered the services I needed. Unfortunately,...
Dog language
I’ve been pondering recently the words and phrases that my dog understands. I can categorically state that she’s no genius. Plus I’m not a dog specialist in any way. But, the words and phrases she knows and understands are directly attributable to me and my...
Let’s talk about euphemisms in copy
There’s a fine line between using euphemisms to enhance communication and crossing into deceptive or inappropriate territory.
Sorry not sorry – The corporate apology
Us Brits are becoming globally renowned for failing to deliver sincere and effective corporate apologies.
Older, wiser, ragier
As ever, it’s about how you both talk to and about older people. It’s about not alienating older people. It’s about avoiding lazy stereotypes. It’s about the language/words you use.
The Train Guy and plain English
Let’s talk about trains! I’m kidding. Seriously who needs to read another word on trains and whether they are running, packed, cancelled, non-existent, etc? No, when I say trains I’m talking about The Train Guy. If you are unfamiliar, The Train Guy is a character from...
Climate Change is not the X Factor
The tone around climate change has to change. Less X Factor and Eurovision next time please. And there will be a next time.
DIY NOT
A professional copywriter can translate bullet points, notes, scribbles or a phone chat into high quality copy that speaks to the target audience in a far more cost-efficient manner than the wrong person on the tools can.
Moving house – clear comms
I’ve just moved house. Meh. It’s exciting obviously and tiring, and a tad stressful. There is also a ton of life admin to do post-move. Some companies make it incredibly easy to do with nice clear comms and excellent customer service. Others, well…
Clear comms on climate change
What is your personal impact on the planet? Or that of your company? Any idea? Probably not. Whilst we are surrounded by messaging on climate change and stories of human-induced climate catastrophe in the form of news pieces, telly programmes and films, and awareness...