Recognising the potential benefits and risks involved as well as having a well-thought-out social media strategy is essential
Are local Facebook community groups just an alternative to Google for lazy people?
TL;DR – small businesses update your local presence to accurately present the basics – who, what, where, when, how much.
The Twitter
I was most looking forward to David Baddiel’s (of 90s telly prog Fantasy Football, The England Men’s football anthem 3 lions, comedy stand up and Twitter power user fame) BBC2 documentary ‘Social Media, Anger and Us’ last night (13 December). It did not disappoint.
Tackling Covid 19 misinformation – Go Viral
I am not a gamer. I am not a conspiracy theorist. I am not a spreader of falsehoods. I don’t even generally tend to click when I see something specifically clickbaity BUT I found this Go Viral Game fascinating, eye-opening and a bit scary. The home page says “GO...
# days
This month (September) national and international awareness days include sourdough, childhood cancer, Urology, Alzheimer's, Fun Fairs and International week of happiness at work. A real mixed bag wouldn’t you say? You all know the origins of #Bluemonday yes? If not,...
On social media, and OFF
Ssh, don’t tell anyone, but I watched the last hour of the Euro 2020 final on Sunday. I switched it on at 10 pm to see if it had finished, purely as I wanted to go to bed, but only safe in the knowledge that I wouldn’t be woken up by screeches of joy, or the other. So...
Giving good GIF is not enough
There’s a real power in having access to a brand’s SM and being a grand guardian. And, as we all know, with great power comes great responsibility. Checks and balances need to be put in place to ensure that any account stays on brand.
Stop the spread – of misinformation
I know I bang on about plain English, direct communications and making things simple but this situation we are in now – a global public health pandemic – reinforces this five hundredfold.
#grabbag – a competition to win a giant bag of crisps?
On Sunday (8 September) tweets started to appear using #grabbag. A competition to win a giant bag of crisps? Nope.
All about tyops
I saw an online ad today for an upcoming event. A charity do, for a worthy cause, with a celeb host. The host’s name was spelled wrong. My finger hovered over telling them and quickly hovered away. “Don’t be that person” my inner pedant voice said. Experience tells me...