By Deborah Wroe I read a cynical article* in The Guardian this morning, I know right? It’s about teachers’ letters around primary school Sats and how they often get posted on social media and go viral. I read one on Twitter at the weekend, and I adored it This, given...
Responsible marketing in the post truth era
Breaking news – In Australia ‘Fake news’ has been selected as Macquarie Dictionary’s Word Of The Year. The Oxford English Dictionary announced ‘post truth’ as its choice in November, and the Merriam-Webster dictionary selected ‘surreal’ – both chosen due to a...
FOMO and marketing
By Deborah Wroe Ofcom’s Communications Market Report 2016 has found that one in three adult internet users (34%), equivalent to 15 million people in the UK, has sought a period of time offline, with one in ten (11%) doing so in the last week alone. Some people are...
Twitter made simple – says Twitter
By Deborah Wroe It normally bugs me when people moan about changes to Facebook and Twitter. Facebook and Twitter can make whatever changes they like and we just have to work with it, but…the most recent changes announced by Twitter have really riled me. I could drop...
CEOs managing Twitter for a day
By Deborah Wroe I read a tweet the other day from someone suggesting all CEOs should manage their company’s social media for a day. I think it was from a social media manager 😉 I’m a big fan of back to the floor stuff. That TV show ‘Back to the floor’ ah no,...
It’s good to share, or is it?
By Deborah Wroe Sharing, for my generation, was undoubtedly taught at home, with siblings and friends, and at play school – share your toys, share your sweets, it’s good/kind to share. Oh my, what a difference social media makes to the world of sharing! There’s over...
Digital – don’t ignore those without
By Deborah Wroe Ah, the Christmas holidays, a fun time of visiting friends and families then a nice journey back home with everyone in high spirits warmed by mulled wine, full bellies and festive contentment. Not so for those trying to get from/to and around King’s...
Spoiler alert – how many sleeps?
By Deborah Wroe I’m a big fan of Scott and Bailey. I love Suranne Jones, not just because she is from down the road from me, but because she is a cracking actress. I also like Lesley Sharp and the writing on Scott and Bailey is top notch, oh and it’s filmed locally...
Ignore Twitter at your peril
By Deborah Wroe In December 2012 Twitter announced it had surpassed 200 million monthly active users. Despite this massive growth Twitter still has its detractors……“I don’t have the time”, “I don’t care what Beyonce had for her breakfast”, “It’s just for kids”. And...
How to be unfollowed
By Deborah Wroe In the same way that in real life you don’t choose to spend time with people that get on your nerves or have annoying habits, the same goes on Twitter. In a random, but necessary (and cathartic) exercise I have come up with my top 11 (it was going to...