By Deborah Wroe No, not according to Shakespeare*, but the Twittersphere. If you are about to launch yourself on Twitter you need a name and although it’s not the most agonising marketing decision you will have to make it does need some thought. Grab it – Claim your...
The humble hashtag
By Deborah Wroe The what? The #, the hashtag, the symbol used on Twitter to group together tweets on a particular topic. On quite a lot of TV shows nowadays, the voiceover or presenter will ask the audience to ‘tweet us’ using the hashtag #example’ so that you can...
Engaged or left on the shelf?
By Deborah Wroe Engagement is a funny old word...engaged with your audience, engaging copy, engagement with fans. Is it just another word for that turns people off ? It shouldn’t be. No longer a binding, 'promise to marry' it can also mean to 'attract the attention...
Social media for social good
by Deborah Wroe I had cause to use the hashtag #sonotwhatTwitterisfor the other day after one of my search feeds on Tweetdeck was full of diatribe, accounts clearly set up just to slag off a person or a place. I stand by the fact that that it is ‘so not what Twitter...