QR codes – why?
TL;DR I’m not saying don’t use QR (quick response) codes, I’m saying provide alternatives as well. Personally I’d put QR codes in the marketing box of tricks labelled ‘just because you can doesn’t mean you should’. So what are QR codes? They are like a square barcode...
Lethologica, Liza Tarbuck, and the rise in menopause marketing
What’s the obvious follow on to this huge rise in menopause chatter? Menopause marketing of course.
Venn diagrams, the Euros and Jane McDonald
It IS important to know your audience
Sorry not sorry – The corporate apology
Us Brits are becoming globally renowned for failing to deliver sincere and effective corporate apologies.
Helpful content on helpful content
The latest Google search update March 2024 - is aimed at tackling the issue of unoriginal content and rewarding/prioritising helpful, reliable, people-first content in search results. This is important for anyone with a website. I have wanged on about this forever...
Grab a brolly…
I can remain both fascinated and a tad confused by the language of weather
Dead good one-liners
A well-crafted email footer from the RSPB the other week prompted me to think about the power of microcopy. It was on the thank you email for submitting my big garden birdwatch results – something I’ve been doing for years (and something which has now seemingly become...
Charitable words – Social media and organisational communication
Recognising the potential benefits and risks involved as well as having a well-thought-out social media strategy is essential
Words to avoid in 2024
But in the business of business, you need to keep on top of trends and make your offering as clear as possible. And if you can’t – then hire a copywriter who can.
Complex climate conversations
I know it’s supposedly a very British thing, but I have honestly never had so many conversations about the weather, and up until extremely recently I don’t think I’d ever had a conversation with friends/family about what temperature we all have the thermostat on. Is...