Copy for social housing customer newsletter on welfare reforms. The complex new arrangements for welfare reforms needed to be communicated to customers in a clear and direct way. This was in a pilot area for the reforms so it was done against a backdrop of no national comms to support the work.
Copy excerpt
“The government is making major changes to the benefits system, which will start to take effect from April 2013 here in Oldham. These changes affect all working age benefits, including Housing Benefits.”