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Buy cheap buy twice

By Deborah Wroe We’ve all heard buy cheap buy twice right? But we all still do it. Take Black Friday as an example. It shouldn’t even be a thing here. It’s traditional in the US as the day following Thanksgiving and we don’t (yet) have Thanksgiving here. But Black...

FOMO and marketing

By Deborah Wroe Ofcom’s Communications Market Report 2016 has found that one in three adult internet users (34%), equivalent to 15 million people in the UK, has sought a period of time offline, with one in ten (11%) doing so in the last week alone. Some people are...

Hygge, hype and hot toddies

By Deborah Wroe As news emerges that our town Oldham is one of the unhappiest places to live in the UK* let’s talk about Hygge (pronounced hoo-ga or maybe hyoo-guh), which originates from the world’s happiest country, Denmark. Hygge apparently does not have a distinct...

Making a veggie gag #cheeseandoniongate

By Deborah Wroe Picture the scene….back to back meetings from breakfast, approaching lunch, starving, nip in Tesco Express, grab sandwich, grab drink, approach till, grab packet of Walkers cheese and onion from handy display, rush home, stuff face – arghhhhh, that...

Please keep off the grass

By Deborah Wroe We are blessed in the UK to have so many public parks. Contrary to what many think, we actually only live on 2.7% of England's landscape* which is all the more surprising when you consider how much coverage nimbies get when much needed house building...

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