By Deborah Wroe It was World Book Day last week. If you are a parent this event could not have passed you by. And if you are on social media – ditto. Feeds were full of cute images of children in fabulous costumes. World Book Day is a wonderful celebration of the...
Responsible marketing in the post truth era
Breaking news – In Australia ‘Fake news’ has been selected as Macquarie Dictionary’s Word Of The Year. The Oxford English Dictionary announced ‘post truth’ as its choice in November, and the Merriam-Webster dictionary selected ‘surreal’ – both chosen due to a...
Buy cheap buy twice
By Deborah Wroe We’ve all heard buy cheap buy twice right? But we all still do it. Take Black Friday as an example. It shouldn’t even be a thing here. It’s traditional in the US as the day following Thanksgiving and we don’t (yet) have Thanksgiving here. But Black...
The Jack of all trades building approach to marketing
By Deborah Wroe My dream is to build my own eco house. No, you won’t see me on Grand Designs soon. 1) my design is not that grand and 2) I’m camera shy – no really I am. My job has always been to put others in the spotlight whilst I hover in the background and I’m not...
Hygge, hype and hot toddies
By Deborah Wroe As news emerges that our town Oldham is one of the unhappiest places to live in the UK* let’s talk about Hygge (pronounced hoo-ga or maybe hyoo-guh), which originates from the world’s happiest country, Denmark. Hygge apparently does not have a distinct...
Secrets and lies – in defence of PR
By Deborah Wroe I was brought up not to tell lies, so much so that I even struggle with white lies, (A friend: “Does my bum look big in this?” Me: “Er, the blue is more flattering”) so how did I end up in the seedy world of secrets, lies and spin that is marketing and...
Making a veggie gag #cheeseandoniongate
By Deborah Wroe Picture the scene….back to back meetings from breakfast, approaching lunch, starving, nip in Tesco Express, grab sandwich, grab drink, approach till, grab packet of Walkers cheese and onion from handy display, rush home, stuff face – arghhhhh, that...